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Taxi For Sure SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 28, 2024Read time:

Here is a detailed SWOT analysis of Taxi For Sure covering strengths, weaknesses, opportunities and threats.

Taxi For Sure Strengths

  1. Only service provider with operator based model
  2. Operators have better control over drivers
  3. Early mover advantage
  4. First into NANO service & it has huge potential
  5. Rapid expansion
  6. Employees are from well reputed institutions compared to its competitors
  7. Acquisition by Ola means more financial stability and better reach

Above are the strengths in the SWOT Analysis of Taxi For Sure. The strengths of Taxi For Sure looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Taxi For Sure Weaknesses

  1. Drivers are the face of the company and hence their misbehavior directly affects the brand image
  2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently

These were the weaknesses in the Taxi For Sure SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Taxi For Sure Opportunities

  1. Unorganized market is huge (~90%) and hence potential is high
  2. Increasing internet penetration & smart phone users
  3. Rising disposable income
  4. Shifting of consumers towards convenience creates huge demand

Above we covered the opportunities in Taxi For Sure SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Taxi For Sure Threats

  1. Rising competition
  2. Presence of many national players
  3. Absence of clear government regulations in developing countries
  4. Customer loyalty is less in this industry

The threats in the SWOT Analysis of Taxi For Sure are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Taxi For Sure SWOT analysis.

About Taxi For Sure

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Taxi For Sure Overview
Parent Company

ANI Technologies Pvt Ltd


Service provider for taxi hiring (Aggregator)


IT & Technology

Tagline/ Slogan

U drink V drive; Your Taxi has arrived


Reliable taxi ride ‘for sure’

Taxi For Sure STP

People who mobile from one place to another for any purpose

Target Market

Customers who are in need of cabs instantly


Experience, Economical & Convenience

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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