AVG Anti-virus SWOT Analysis
Here is a detailed SWOT analysis of AVG Anti-virus covering strengths, weaknesses, opportunities and threats.
AVG Anti-virus Strengths
- Fully functional version is available free of cost
- One of the earliest market entrants
- Continuous product improvement and development
- Provides security and protection from social networking website threats
- AVG claims to have over 110 million users
- Highly Popular
- Available for Mobile too.
Above are the strengths in the SWOT Analysis of AVG Anti-virus. The strengths of AVG Anti-virus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AVG Anti-virus Weaknesses
- Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
These were the weaknesses in the AVG Anti-virus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AVG Anti-virus Opportunities
- Educating users about threat of viruses
- Integration with internet service providers or software companies
Above we covered the opportunities in AVG Anti-virus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AVG Anti-virus Threats
- Major new threats which can go undetected
- Product development in current competitors in the market
- Newly emerging competition
The threats in the SWOT Analysis of AVG Anti-virus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AVG Anti-virus SWOT analysis.
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About AVG Anti-virus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
AVG Anti-virus | |
| Parent Company |
AVG Technologies |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
“Tough on viruses, easy on users” |
| USP |
Easy to use and provides security from virus as well as internet threats |
| AVG Anti-virus STP | |
| Segmentation |
Computer users looking for online protection |
| Target Market |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security |
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