AVG Anti-virus SWOT Analysis, Competitors & USP
AVG Anti-virus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AVG Anti-virus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AVG Anti-virus to benchmark its business & performance as compared to the competitors, and make strategic improvements. AVG Anti-virus is one of the leading brands in the IT & Technology sector.
The article below lists the AVG Anti-virus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AVG Anti-virus SWOT Analysis:
In this article:
SWOT Analysis of AVG Anti-virus
For AVG Anti-virus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
AVG Anti-virus Strengths
The strengths of AVG Anti-virus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AVG Anti-virus :
1. Fully functional version is available free of cost
2. One of the earliest market entrants
3. Continuous product improvement and development
4. Provides security and protection from social networking website threats
5. AVG claims to have over 110 million users
6. Highly Popular
7. Available for Mobile too.
AVG Anti-virus Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AVG Anti-virus SWOT Analysis:
1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
AVG Anti-virus Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AVG Anti-virus SWOT Analysis:
1. Educating users about threat of viruses
2.Integration with internet service providers or software companies
AVG Anti-virus Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AVG Anti-virus are as mentioned:
1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition
AVG Anti-virus Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AVG Anti-virus:
1. Avast Anti-virus
2. McAfee Anti-virus
3.Kaspersky Anti-virus
Hence this concludes the AVG Anti-virus SWOT analysis.
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About AVG Anti-virus
|
AVG Anti-virus | |
| Parent Company |
AVG Technologies |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
“Tough on viruses, easy on users” |
| USP |
Easy to use and provides security from virus as well as internet threats |
| AVG Anti-virus STP | |
| Segmentation |
Computer users looking for online protection |
| Target Market |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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