SWOT Analysis of AVG Anti-virus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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AVG Anti-virus | |
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Parent Company |
AVG Technologies |
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Category |
Anti-virus tools |
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Sector |
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Tagline/ Slogan |
“Tough on viruses, easy on users” |
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USP |
Easy to use and provides security from virus as well as internet threats |
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AVG Anti-virus STP | |
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Segment |
Computer users looking for online protection |
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Target Group |
Computer users dealing with software, internet and other applications |
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Positioning |
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security |
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AVG Anti-virus SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AVG Anti-virus : 1. Fully functional version is available free of cost |
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Weaknesses |
1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly |
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Opportunities |
1. Educating users about threat of viruses |
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Threats |
1. Major new threats which can go undetected |
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AVG Anti-virus Competition | |
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Competitors |
Below are the 3 main AVG Anti-virus competitors : 1. Avast Anti-virus |
The brandguide table above concludes the AVG Anti-virus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to AVG Anti-virus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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