AVG Anti-virus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AVG Anti-virus analyses the brand by its strengths, weaknesses, opportunities & threats. In AVG Anti-virus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AVG Anti-virus to benchmark its business & performance as compared to the competitors. AVG Anti-virus is one of the leading brands in the IT & Technology sector.

The table below lists the AVG Anti-virus SWOT (Strengths, Weaknesses, Opportunities, Threats), top AVG Anti-virus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AVG Anti-virus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

AVG Anti-virus

Parent Company

AVG Technologies

Category

Anti-virus tools

Sector

IT & Technology

Tagline/ Slogan

“Tough on viruses, easy on users”

USP

Easy to use and provides security from virus as well as internet threats

AVG Anti-virus STP
Segment

Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications

Positioning

Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security

SWOT Analysis of AVG Anti-virus
AVG Anti-virus Strengths

Below are the Strengths in the SWOT Analysis of AVG Anti-virus:

1. Fully functional version is available free of cost
2. One of the earliest market entrants
3. Continuous product improvement and development
4. Provides security and protection from social networking website threats
5. AVG claims to have over 110 million users
6. Highly Popular
7. Available for Mobile too.

AVG Anti-virus Weaknesses

Here are the weaknesses in the AVG Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

AVG Anti-virus Opportunities

Following are the Opportunities in AVG Anti-virus SWOT Analysis:

1. Educating users about threat of viruses
2.Integration with internet service providers or software companies

AVG Anti-virus Threats

The threats in the SWOT Analysis of AVG Anti-virus are as mentioned:

1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition

AVG Anti-virus Competition
AVG Anti-virus Competitors

Below are the top 3 competitors of AVG Anti-virus:

1. Avast Anti-virus
2. McAfee Anti-virus
3.Kaspersky Anti-virus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AVG Anti-virus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Search & Explore : SWOT Analysis


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin