Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of AVG Anti-virus analyses the brand by its strengths, weaknesses, opportunities & threats. In AVG Anti-virus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AVG Anti-virus to benchmark its business & performance as compared to the competitors. AVG Anti-virus is one of the leading brands in the IT & Technology sector.
The table below lists the AVG Anti-virus SWOT (Strengths, Weaknesses, Opportunities, Threats), top AVG Anti-virus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Easy to use and provides security from virus as well as internet threats
AVG Anti-virus STP
Computer users looking for online protection
Computer users dealing with software, internet and other applications
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security
SWOT Analysis of AVG Anti-virus
AVG Anti-virus Strengths
Below are the Strengths in the SWOT Analysis of AVG Anti-virus:
1. Fully functional version is available free of cost 2. One of the earliest market entrants 3. Continuous product improvement and development 4. Provides security and protection from social networking website threats 5. AVG claims to have over 110 million users 6. Highly Popular 7. Available for Mobile too.
AVG Anti-virus Weaknesses
Here are the weaknesses in the AVG Anti-virus SWOT Analysis:
1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
AVG Anti-virus Opportunities
Following are the Opportunities in AVG Anti-virus SWOT Analysis:
1. Educating users about threat of viruses 2.Integration with internet service providers or software companies
AVG Anti-virus Threats
The threats in the SWOT Analysis of AVG Anti-virus are as mentioned:
1. Major new threats which can go undetected 2. Product development in current competitors in the market 3. Newly emerging competition
AVG Anti-virus Competition
AVG Anti-virus Competitors
Below are the top 3 competitors of AVG Anti-virus:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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