AVG Anti-virus SWOT Analysis, Competitors & USP
SWOT analysis of AVG Anti-virus analyses the brand by its strengths, weaknesses, opportunities & threats. In AVG Anti-virus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AVG Anti-virus to benchmark its business & performance as compared to the competitors. AVG Anti-virus is one of the leading brands in the IT & Technology sector.
The table below lists the AVG Anti-virus SWOT (Strengths, Weaknesses, Opportunities, Threats), top AVG Anti-virus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
AVG Anti-virus | |
| Parent Company |
AVG Technologies |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
“Tough on viruses, easy on users” |
| USP |
Easy to use and provides security from virus as well as internet threats |
| AVG Anti-virus STP | |
| Segment |
Computer users looking for online protection |
| Target Group |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security |
| SWOT Analysis of AVG Anti-virus | |
| AVG Anti-virus Strengths |
Below are the Strengths in the SWOT Analysis of AVG Anti-virus: 1. Fully functional version is available free of cost |
| AVG Anti-virus Weaknesses |
Here are the weaknesses in the AVG Anti-virus SWOT Analysis: 1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly |
| AVG Anti-virus Opportunities |
Following are the Opportunities in AVG Anti-virus SWOT Analysis: 1. Educating users about threat of viruses |
| AVG Anti-virus Threats |
The threats in the SWOT Analysis of AVG Anti-virus are as mentioned: 1. Major new threats which can go undetected |
| AVG Anti-virus Competition | |
| AVG Anti-virus Competitors |
Below are the top 3 competitors of AVG Anti-virus: 1. Avast Anti-virus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AVG Anti-virus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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