AVG Anti-virus SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 5955

SWOT analysis of AVG Anti-virus analyses the brand/company with its strengths, weaknesses, opportunities & threats. AVG Anti-virus is one of the leading brands in the IT & Technology sector. In addition to SWOT Analysis, the table below also lists the top AVG Anti-virus competitors and elaborates AVG Anti-virus segmentation, targeting, positioning & USP.

AVG Anti-virus

Parent Company

AVG Technologies

Category

Anti-virus tools

Sector

IT & Technology

Tagline/ Slogan

“Tough on viruses, easy on users”

USP

Easy to use and provides security from virus as well as internet threats

AVG Anti-virus STP

Segment

Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications

Positioning

Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security

AVG Anti-virus SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AVG Anti-virus. Strengths are:

1. Fully functional version is available free of cost
2. One of the earliest market entrants
3. Continuous product improvement and development
4. Provides security and protection from social networking website threats
5. AVG claims to have over 110 million users
6. Highly Popular
7. Available for Mobile too.

Weaknesses

Here are the weaknesses in the AVG Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

Opportunities

Following are the Opportunities in AVG Anti-virus SWOT Analysis:

1. Educating users about threat of viruses
2.Integration with internet service providers or software companies

Threats

The threats in the SWOT Analysis of AVG Anti-virus are as mentioned:

1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition

AVG Anti-virus Competition

Competitors

Below are the top 3 AVG Anti-virus competitors:

1. Avast Anti-virus
2. McAfee Anti-virus
3.Kaspersky Anti-virus

The brandguide table above concludes the AVG Anti-virus SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to AVG Anti-virus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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