AVG Anti-virus SWOT Analysis, Competitors & USP
SWOT analysis of AVG Anti-virus analyses the brand by its strengths, weaknesses, opportunities & threats. In AVG Anti-virus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AVG Anti-virus to benchmark its business & performance as compared to the competitors. AVG Anti-virus is one of the leading brands in the IT & Technology sector.
The table below lists the AVG Anti-virus SWOT (Strengths, Weaknesses, Opportunities, Threats), top AVG Anti-virus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
AVG Anti-virus | |
| Parent Company |
AVG Technologies |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
“Tough on viruses, easy on users” |
| USP |
Easy to use and provides security from virus as well as internet threats |
| AVG Anti-virus STP | |
| Segment |
Computer users looking for online protection |
| Target Group |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security |
| SWOT Analysis of AVG Anti-virus | |
| AVG Anti-virus Strengths |
Below are the Strengths in the SWOT Analysis of AVG Anti-virus: 1. Fully functional version is available free of cost |
| AVG Anti-virus Weaknesses |
Here are the weaknesses in the AVG Anti-virus SWOT Analysis: 1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly |
| AVG Anti-virus Opportunities |
Following are the Opportunities in AVG Anti-virus SWOT Analysis: 1. Educating users about threat of viruses |
| AVG Anti-virus Threats |
The threats in the SWOT Analysis of AVG Anti-virus are as mentioned: 1. Major new threats which can go undetected |
| AVG Anti-virus Competition | |
| AVG Anti-virus Competitors |
Below are the top 3 competitors of AVG Anti-virus: 1. Avast Anti-virus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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