AVG Anti-virus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

AVG Anti-virus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AVG Anti-virus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AVG Anti-virus to benchmark its business & performance as compared to the competitors, and make strategic improvements. AVG Anti-virus is one of the leading brands in the IT & Technology sector.

The article below lists the AVG Anti-virus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AVG Anti-virus SWOT Analysis:

SWOT Analysis of AVG Anti-virus

For AVG Anti-virus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AVG Anti-virus Strengths

The strengths of AVG Anti-virus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AVG Anti-virus :

1. Fully functional version is available free of cost
2. One of the earliest market entrants
3. Continuous product improvement and development
4. Provides security and protection from social networking website threats
5. AVG claims to have over 110 million users
6. Highly Popular
7. Available for Mobile too.

AVG Anti-virus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AVG Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

AVG Anti-virus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AVG Anti-virus SWOT Analysis:

1. Educating users about threat of viruses
2.Integration with internet service providers or software companies

AVG Anti-virus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AVG Anti-virus are as mentioned:

1. Major new threats which can go undetected
2. Product development in current competitors in the market
3. Newly emerging competition

AVG Anti-virus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AVG Anti-virus:

1. Avast Anti-virus
2. McAfee Anti-virus
3.Kaspersky Anti-virus

Hence this concludes the AVG Anti-virus SWOT analysis.

Continue reading more about the brand/company.

About AVG Anti-virus

AVG Anti-virus

Parent Company

AVG Technologies


Anti-virus tools


IT & Technology

Tagline/ Slogan

“Tough on viruses, easy on users”


Easy to use and provides security from virus as well as internet threats

AVG Anti-virus STP

Computer users looking for online protection

Target Market

Computer users dealing with software, internet and other applications


Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AVG Anti-virus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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