Trivago SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 10432

SWOT Analysis of Trivago with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





IT & Technology


The world’s largest hotel search


Strong brand and its hotel network

Trivago STP



Target Group

Price sensitive travelers


Hotel price comparison site

Trivago SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Trivago :

1. It compares hotel prices from 700,000+ hotels

2. Monthly close to 50 million visitors access the site

3. It has 50 international platforms.

4. Strong backing by Expedia, which is a major name in the travel industry

5. Trivago Hotel Manager platform helps hoteliers to enhance their business positioning, thus fostering good relationship with hotels.

5. Strong advertising campaigns

6. Its Mystery Guest Test program is an innovative strategy to give honest and balanced reviews about hotels

7. Strong backing by parent company makes it a prominent brand


1.Limited product offering. It only covers hotels and thus, does not cater to all facets of travel

2. Intense competition means limited market share & less brand loyalty


1. Acquisition of online travel booking portals to expand its portfolio

2. Increasing interest of people in travel

3. Tieups with more hotels can boost its presence


1.Popularity of online travel portals erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

3. Expansion of its portfolio to add flight, car and bus booking facilities

Trivago Competition


Below are the 3 main Trivago competitors :

1.Trip Advisor



The brandguide table above concludes the Trivago SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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