Trivago SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Trivago analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Trivago SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Trivago to benchmark its business & performance as compared to the competitors and industry. Trivago is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Trivago competitors and includes Trivago target market, segmentation, positioning & Unique Selling Proposition (USP).

Trivago SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Trivago Brand Analysis
Parent Company

Expedia

Category

Ecommerce

Sector

IT & Technology

Tagline

The world’s largest hotel search

USP

Strong brand and its hotel network

Trivago STP
Trivago Segmentation

Travelers

Trivago Target Market

Price sensitive travelers

Trivago Positioning

Hotel price comparison site

Trivago SWOT Analysis
Trivago Strengths

Below are the Strengths in the SWOT Analysis of Trivago:

1. It compares hotel prices from 700,000+ hotels

2. Monthly close to 50 million visitors access the site

3. It has 50 international platforms.

4. Strong backing by Expedia, which is a major name in the travel industry

5. Trivago Hotel Manager platform helps hoteliers to enhance their business positioning, thus fostering good relationship with hotels.

5. Strong advertising campaigns

6. Its Mystery Guest Test program is an innovative strategy to give honest and balanced reviews about hotels

7. Strong backing by parent company makes it a prominent brand

Trivago Weaknesses

Here are the weaknesses in the Trivago SWOT Analysis:

1.Limited product offering. It only covers hotels and thus, does not cater to all facets of travel

2. Intense competition means limited market share & less brand loyalty

Trivago Opportunities

Following are the Opportunities in Trivago SWOT Analysis:

1. Acquisition of online travel booking portals to expand its portfolio

2. Increasing interest of people in travel

3. Tieups with more hotels can boost its presence

Trivago Threats

The threats in the SWOT Analysis of Trivago are as mentioned:

1.Popularity of online travel portals erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

3. Expansion of its portfolio to add flight, car and bus booking facilities

Trivago Competition
Competitors

Below are the top 3 Trivago competitors:

1.Trip Advisor

2.Hotelscompare

3.Hotelscombined


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Trivago. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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