Trivago SWOT Analysis
Trivago is one of the leading brands in the IT & Technology sector. Trivago SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Trivago:
Quick Glance:
Trivago Strengths
- It compares hotel prices from 700,000+ hotels
- Monthly close to 50 million visitors access the site
- It has 50 international platforms.
- Strong backing by Expedia, which is a major name in the travel industry
- Trivago Hotel Manager platform helps hoteliers to enhance their business positioning, thus fostering good relationship with hotels.
- Strong advertising campaigns
- Its Mystery Guest Test program is an innovative strategy to give honest and balanced reviews about hotels
- Strong backing by parent company makes it a prominent brand
Above are the strengths in the SWOT Analysis of Trivago. The strengths of Trivago looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Trivago Weaknesses
- Limited product offering. It only covers hotels and thus, does not cater to all facets of travel
- Intense competition means limited market share & less brand loyalty
These were the weaknesses in the Trivago SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Trivago Opportunities
- Acquisition of online travel booking portals to expand its portfolio
- Increasing interest of people in travel
- Tieups with more hotels can boost its presence
Above we covered the opportunities in Trivago SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Trivago Threats
- Popularity of online travel portals erodes away a significant market share in India
- Combo packages of flight plus hotel offered by various portals is a big threat
- Expansion of its portfolio to add flight, car and bus booking facilities
The threats in the SWOT Analysis of Trivago are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Trivago SWOT analysis.
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About Trivago
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Trivago Overview | |
|---|---|
| Parent Company |
Expedia |
| Category |
Ecommerce |
| Sector | |
| Tagline |
The world’s largest hotel search |
| USP |
Strong brand and its hotel network |
| Trivago STP | |
| Segmentation |
Travelers |
| Target Market |
Price sensitive travelers |
| Positioning |
Hotel price comparison site |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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