Published in IT & Technology category by MBA Skool Team
Trivago is one of the leading brands in the IT & Technology sector. Trivago SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Trivago:
Monthly close to 50 million visitors access the site
It has 50 international platforms.
Strong backing by Expedia, which is a major name in the travel industry
Trivago Hotel Manager platform helps hoteliers to enhance their business positioning, thus fostering good relationship with hotels.
Strong advertising campaigns
Its Mystery Guest Test program is an innovative strategy to give honest and balanced reviews about hotels
Strong backing by parent company makes it a prominent brand
Above are the strengths in the SWOT Analysis of Trivago. The strengths of Trivago looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited product offering. It only covers hotels and thus, does not cater to all facets of travel
Intense competition means limited market share & less brand loyalty
These were the weaknesses in the Trivago SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Trivago. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute