Zomato SWOT Analysis
Zomato is one of the leading brands in the IT & Technology sector. Zomato SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zomato:
Quick Glance:
Zomato Strengths
- Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)
- High awareness – Top of the mind product
- Global presence – 25 countries – 1.5 million listed restaurants
- Superior technology and a strong workforce of over 1200 poeple
- Asset less business model
- High financial leverage due to its business model
- Simple & user friendly interface
- Aggressive and Innovative marketing strategy
- Strong brand recognition and has won several accolades & awards
Above are the strengths in the SWOT Analysis of Zomato. The strengths of Zomato looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Zomato Weaknesses
- Competition from search engines & other similar apps means limited growth
- Drastic growth means susceptible to bad content
These were the weaknesses in the Zomato SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Zomato Opportunities
- Opportunity to expand to further more countries
- Increasing internet penetration & number of smartphone users
- Rapid technology development
Above we covered the opportunities in Zomato SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Zomato Threats
- Intense competition
- Lack of clear rules and regulations - Changes in government policy can easily affect the business model
- Business model can be easily imitated by other players
The threats in the SWOT Analysis of Zomato are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Zomato SWOT analysis.
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About Zomato
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Zomato Overview | |
|---|---|
| Parent Company |
Infoedge |
| Category |
Application |
| Sector | |
| Tagline/ Slogan |
Discover great places to eat around you |
| USP |
Content is what sets Zomato apart - The only restaurant & nightlife guide with menus, pictures and map locations |
| Zomato STP | |
| Segmentation |
Young population, working professionals looking for information of restaurants |
| Target Market |
All Smartphone Users |
| Positioning |
Zomato provides the “guide” or the “discovery” experience of restaurants & food guide |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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