Zomato SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 17416

SWOT analysis of Zomato analyses the brand/company with its strengths, weaknesses, opportunities & threats. Zomato is one of the leading brands in the IT & Technology sector. The table below also lists the top Zomato competitors and elaborates Zomato segmentation, targeting, positioning & USP.


Parent Company





IT & Technology

Tagline/ Slogan

Discover great places to eat around you


Content is what sets Zomato apart - The only restaurant & nightlife guide with menus, pictures and map locations

Zomato STP


Young population, working professionals looking for information of restaurants

Target Group

All Smartphone Users


Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

Zomato SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zomato. Strengths are:

1. Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)

2. High awareness – Top of the mind product

3. Global presence – 25 countries – 1.5 million listed restaurants

4. Superior technology and a strong workforce of over 1200 poeple

5. Asset less business model

6. High financial leverage due to its business model

7. Simple & user friendly interface

8. Aggressive and Innovative marketing strategy

9. Strong brand recognition and has won several accolades & awards


Here are the weaknesses in the Zomato SWOT Analysis:

1. Competition from search engines & other similar apps means limited growth

2. Drastic growth means susceptible to bad content


Following are the Opportunities in Zomato SWOT Analysis:

1. Opportunity to expand to further more countries

2. Increasing internet penetration & number of smartphone users

3. Rapid technology development


The threats in the SWOT Analysis of Zomato are as mentioned:

1. Intense competition

2. Lack of clear rules and regulations - Changes in government policy can easily affect the business model

3. Business model can be easily imitated by other players

Zomato Competition


Below are the top 3 Zomato competitors:

1. Foodpanda

2. JustEat

3. Burrp

The brandguide table above concludes the Zomato SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Zomato. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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