Zomato SWOT Analysis, Competitors & USP

Zomato SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Zomato, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zomato to benchmark its business & performance as compared to the competitors, and make strategic improvements. Zomato is one of the leading brands in the IT & Technology sector.

The article below lists the Zomato SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Zomato SWOT Analysis:

SWOT Analysis of Zomato

For Zomato, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Zomato Strengths

The strengths of Zomato looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Zomato :

1. Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)

2. High awareness – Top of the mind product

3. Global presence – 25 countries – 1.5 million listed restaurants

4. Superior technology and a strong workforce of over 1200 poeple

5. Asset less business model

6. High financial leverage due to its business model

7. Simple & user friendly interface

8. Aggressive and Innovative marketing strategy

9. Strong brand recognition and has won several accolades & awards

Zomato Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Zomato SWOT Analysis:

1. Competition from search engines & other similar apps means limited growth

2. Drastic growth means susceptible to bad content

Zomato Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Zomato SWOT Analysis:

1. Opportunity to expand to further more countries

2. Increasing internet penetration & number of smartphone users

3. Rapid technology development

Zomato Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Zomato are as mentioned:

1. Intense competition

2. Lack of clear rules and regulations - Changes in government policy can easily affect the business model

3. Business model can be easily imitated by other players

Zomato Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Zomato:

1. Foodpanda

2. JustEat

3. Burrp

Hence this concludes the Zomato SWOT analysis.

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About Zomato

Zomato Overview
Parent Company	Infoedge
Category	Application
Sector	IT & Technology
Tagline/ Slogan	Discover great places to eat around you
USP	Content is what sets Zomato apart - The only restaurant & nightlife guide with menus, pictures and map locations
Zomato STP
Segmentation	Young population, working professionals looking for information of restaurants
Target Market	All Smartphone Users
Positioning	Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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