Pandora Radio SWOT Analysis, Competitors & USP
SWOT analysis of Pandora Radio analyses the brand by its strengths, weaknesses, opportunities & threats. In Pandora Radio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pandora Radio to benchmark its business & performance as compared to the competitors. Pandora Radio is one of the leading brands in the IT & Technology sector.
The table below lists the Pandora Radio SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pandora Radio competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Pandora Radio Brand Analysis | |
|---|---|
| Parent Company |
Pandora Media, Inc. |
| Category |
Internet based Radio provider |
| Sector | |
| Tagline/ Slogan |
Let there be music |
| USP |
Music Genome Project, which has made the company stand out among its peers |
| Pandora Radio STP | |
| Segment |
All Internet users |
| Target Group |
College students, Music bands, brands and all music lovers |
| Positioning |
Personalized listening experience |
| SWOT Analysis of Pandora Radio | |
| Pandora Radio Strengths |
Below are the Strengths in the SWOT Analysis of Pandora Radio: 1. Customization – the ability to create up to 100 different stations 2. Two subscription plans – a free one including advertising and a fee-based one without ads 3. Versatility – Pandora on the web/mobile/music system at home 4. Strong brand recognition – has become a generic benchmark 5. Less advertising than conventional radio 6. Ability to find artists you never knew existed but will probably like 7. Available in USA, Australia and New Zealand 8. Over 250 million users show its popularity & presence |
| Pandora Radio Weaknesses |
Here are the weaknesses in the Pandora Radio SWOT Analysis: 1. Competition from other music sources means limited margins 2. Limited global presence |
| Pandora Radio Opportunities |
Following are the Opportunities in Pandora Radio SWOT Analysis: 1. Applications supported by iPhone and Blackberry 2. Increasingly tech-savvy population 3. Popularity of online music sources 4. Advertising opportunities on Pandora’s website 5. Establishing partnerships with car makers to bring Pandora services to vehicles |
| Pandora Radio Threats |
The threats in the SWOT Analysis of Pandora Radio are as mentioned: 1. Traditional radio stations 2. Increasing reach and popularity of competitors 3. Entry of players due to growing market 4. Free music downloading interfaces |
| Pandora Radio Competition | |
| Pandora Radio Competitors |
Below are the top 4 competitors of Pandora Radio: 1. Last.fm 2. Playlist.com 3. Jinzora 4. Grooveshark |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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