Pandora Radio SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pandora Radio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pandora Radio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pandora Radio to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pandora Radio is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pandora Radio competitors and includes Pandora Radio target market, segmentation, positioning & Unique Selling Proposition (USP).

Pandora Radio SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pandora Radio Brand Analysis
Parent Company

Pandora Media, Inc.


Internet based Radio provider


IT & Technology

Tagline/ Slogan

Let there be music


Music Genome Project, which has made the company stand out among its peers

Pandora Radio STP
Pandora Radio Segmentation

All Internet users

Pandora Radio Target Market

College students, Music bands, brands and all music lovers

Pandora Radio Positioning

Personalized listening experience

Pandora Radio SWOT Analysis
Pandora Radio Strengths

Below are the Strengths in the SWOT Analysis of Pandora Radio:

1. Customization – the ability to create up to 100 different stations

2. Two subscription plans – a free one including advertising and a fee-based one without ads

3. Versatility – Pandora on the web/mobile/music system at home

4. Strong brand recognition – has become a generic benchmark

5. Less advertising than conventional radio

6. Ability to find artists you never knew existed but will probably like

7. Available in USA, Australia and New Zealand

8. Over 250 million users show its popularity & presence

Pandora Radio Weaknesses

Here are the weaknesses in the Pandora Radio SWOT Analysis:

1. Competition from other music sources means limited margins

2. Limited global presence

Pandora Radio Opportunities

Following are the Opportunities in Pandora Radio SWOT Analysis:

1. Applications supported by iPhone and Blackberry

2. Increasingly tech-savvy population

3. Popularity of online music sources

4. Advertising opportunities on Pandora’s website

5. Establishing partnerships with car makers to bring Pandora services to vehicles

Pandora Radio Threats

The threats in the SWOT Analysis of Pandora Radio are as mentioned:

1. Traditional radio stations

2. Increasing reach and popularity of competitors

3. Entry of players due to growing market

4. Free music downloading interfaces

Pandora Radio Competition

Below are the top 4 Pandora Radio competitors:



3. Jinzora

4. Grooveshark


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pandora Radio. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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