Pandora Radio SWOT Analysis, USP & Competitors

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SWOT Analysis of Pandora Radio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pandora Radio

Parent Company

Pandora Media, Inc.


Internet based Radio provider



Tagline/ Slogan

Let there be music


Music Genome Project, which has made the company stand out among its peers



All Internet users

Target Group

College students, Music bands, brands and all music lovers


Personalized listening experience

SWOT Analysis


1. Customization – the ability to create up to 100 different stations

2. Two subscription plans – a free one including advertising and a fee-based one without ads

3. Versatility – Pandora on the web/mobile/music system at home

4. Strong brand recognition – has become a generic benchmark

5. Less advertising than conventional radio

6. Ability to find artists you never knew existed but will probably like

7. Available in USA, Australia and New Zealand

8. Over 250 million users show its popularity & presence


1. Competition from other music sources means limited margins

2. Limited global presence


1. Applications supported by iPhone and Blackberry

2. Increasingly tech-savvy population

3. Popularity of online music sources

4. Advertising opportunities on Pandora’s website

5. Establishing partnerships with car makers to bring Pandora services to vehicles


1. Traditional radio stations

2. Increasing reach and popularity of competitors

3. Entry of players due to growing market

4. Free music downloading interfaces





3. Jinzora

4. Grooveshark


The table above concludes the Pandora Radio SWOT analysis along with its marketing and brand parameters.


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