Pandora Radio SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Pandora Radio SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pandora Radio, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Pandora Radio is one of the leading brands in the IT & Technology sector. The article below lists the Pandora Radio SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Pandora Radio Strengths

The strengths of Pandora Radio looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Pandora Radio :

1. Customization – the ability to create up to 100 different stations

2. Two subscription plans – a free one including advertising and a fee-based one without ads

3. Versatility – Pandora on the web/mobile/music system at home

4. Strong brand recognition – has become a generic benchmark

5. Less advertising than conventional radio

6. Ability to find artists you never knew existed but will probably like

7. Available in USA, Australia and New Zealand

8. Over 250 million users show its popularity & presence

Pandora Radio Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Pandora Radio SWOT Analysis:

1. Competition from other music sources means limited margins

2. Limited global presence


Pandora Radio Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Pandora Radio SWOT Analysis:

1. Applications supported by iPhone and Blackberry

2. Increasingly tech-savvy population

3. Popularity of online music sources

4. Advertising opportunities on Pandora’s website

5. Establishing partnerships with car makers to bring Pandora services to vehicles

Pandora Radio Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Pandora Radio are as mentioned:

1. Traditional radio stations

2. Increasing reach and popularity of competitors

3. Entry of players due to growing market

4. Free music downloading interfaces

Read Similar SWOT analysis

Hence this concludes the Pandora Radio SWOT analysis.

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About Pandora Radio

Pandora Radio Overview
Parent Company

Pandora Media, Inc.

Category

Internet based Radio provider

Sector

IT & Technology

Tagline/ Slogan

Let there be music

USP

Music Genome Project, which has made the company stand out among its peers

Pandora Radio STP
Segmentation

All Internet users

Target Market

College students, Music bands, brands and all music lovers

Positioning

Personalized listening experience

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Pandora Radio. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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