Pandora Radio SWOT Analysis
Pandora Radio SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pandora Radio, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Pandora Radio is one of the leading brands in the IT & Technology sector. The article below lists the Pandora Radio SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Pandora Radio Strengths
The strengths of Pandora Radio looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Pandora Radio :
1. Customization – the ability to create up to 100 different stations
2. Two subscription plans – a free one including advertising and a fee-based one without ads
3. Versatility – Pandora on the web/mobile/music system at home
4. Strong brand recognition – has become a generic benchmark
5. Less advertising than conventional radio
6. Ability to find artists you never knew existed but will probably like
7. Available in USA, Australia and New Zealand
8. Over 250 million users show its popularity & presence
Pandora Radio Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Pandora Radio SWOT Analysis:
1. Competition from other music sources means limited margins
2. Limited global presence
Pandora Radio Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Pandora Radio SWOT Analysis:
1. Applications supported by iPhone and Blackberry
2. Increasingly tech-savvy population
3. Popularity of online music sources
4. Advertising opportunities on Pandora’s website
5. Establishing partnerships with car makers to bring Pandora services to vehicles
Pandora Radio Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Pandora Radio are as mentioned:
1. Traditional radio stations
2. Increasing reach and popularity of competitors
3. Entry of players due to growing market
4. Free music downloading interfaces
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Hence this concludes the Pandora Radio SWOT analysis.
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About Pandora Radio
| Pandora Radio Overview | |
|---|---|
| Parent Company |
Pandora Media, Inc. |
| Category |
Internet based Radio provider |
| Sector | |
| Tagline/ Slogan |
Let there be music |
| USP |
Music Genome Project, which has made the company stand out among its peers |
| Pandora Radio STP | |
| Segmentation |
All Internet users |
| Target Market |
College students, Music bands, brands and all music lovers |
| Positioning |
Personalized listening experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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