Temple Run SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3335

SWOT analysis of Temple Run analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Temple Run SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Temple Run to benchmark its business & performance as compared to the competitors and industry. Temple Run is one of the leading brands in the IT & Technology sector. The table below also lists the top Temple Run competitors and elaborates Temple Run market segmentation, target group, positioning & Unique Selling Proposition (USP).

Temple Run SWOT, Competitors, Marketing STP & Brand analysis Table
Temple Run Brand Analysis
Parent Company

Imangi Studios

Category

Application

Sector

IT & Technology

Tagline/ Slogan

Run for your life!

USP

Its vibrant graphics (such as bizarre-looking monkeys that chase treasure hunters) and simple game controls (players swipe their fingers on the screen or tilt the device to make a character run)

Temple Run STP
Segment

All Internet Users

Target Group

Young population of age group 6 to 25

Positioning

Thrilling and fun running game

Temple Run SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Temple Run. Strengths are:

1. High awareness – More than 1 billion downloads

2. Compatible with all devices & available in multiple platforms

3. Excellent brand image and good branding strategy

4. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

5. Strong brand recall and positive word of mouth

6. High user ratings shows the credibility of the brand

7. Language is not necessarily needed

8. Affordable pricing for in-app purchases

Weaknesses

Here are the weaknesses in the Temple Run SWOT Analysis:

1. Users are not very loyal due to many substitute available

2. It's difficult to maintain the game new & fresh and keep people coming back

Opportunities

Following are the Opportunities in Temple Run SWOT Analysis:

1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users

Threats

The threats in the SWOT Analysis of Temple Run are as mentioned:

1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Temple Run Competition
Competitors

Below are the top 3 Temple Run competitors:

1. Fruit Ninja Free

2. Candy Crush Saga

3. Subway surf

The brandguide table above concludes the Temple Run SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Temple Run. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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