Temple Run SWOT Analysis, Competitors & USP

SWOT analysis of Temple Run analyses the brand by its strengths, weaknesses, opportunities & threats. In Temple Run SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Temple Run to benchmark its business & performance as compared to the competitors. Temple Run is one of the leading brands in the IT & Technology sector.

The article below lists the Temple Run SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Temple Run SWOT Analysis:

SWOT Analysis of Temple Run

For Temple Run, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Temple Run Strengths

The strengths of Temple Run looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Temple Run :

1. High awareness – More than 1 billion downloads

2. Compatible with all devices & available in multiple platforms

3. Excellent brand image and good branding strategy

4. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

5. Strong brand recall and positive word of mouth

6. High user ratings shows the credibility of the brand

7. Language is not necessarily needed

8. Affordable pricing for in-app purchases

Temple Run Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Temple Run SWOT Analysis:

1. Users are not very loyal due to many substitute available

2. It's difficult to maintain the game new & fresh and keep people coming back

Temple Run Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Temple Run SWOT Analysis:

1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users

Temple Run Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Temple Run are as mentioned:

1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Temple Run Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Temple Run:

1. Fruit Ninja Free

2. Candy Crush Saga

3. Subway surf

Hence this concludes the Temple Run SWOT analysis.

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About Temple Run

Temple Run Overview
Parent Company	Imangi Studios
Category	Application
Sector	IT & Technology
Tagline/ Slogan	Run for your life!
USP	Its vibrant graphics (such as bizarre-looking monkeys that chase treasure hunters) and simple game controls (players swipe their fingers on the screen or tilt the device to make a character run)
Temple Run STP
Segmentation	All Internet Users
Target Market	Young population of age group 6 to 25
Positioning	Thrilling and fun running game

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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