Temple Run SWOT Analysis
Temple Run SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Temple Run, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Temple Run is one of the leading brands in the IT & Technology sector. The article below lists the Temple Run SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Temple Run Strengths
The strengths of Temple Run looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Temple Run :
1. High awareness – More than 1 billion downloads
2. Compatible with all devices & available in multiple platforms
3. Excellent brand image and good branding strategy
4. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it
5. Strong brand recall and positive word of mouth
6. High user ratings shows the credibility of the brand
7. Language is not necessarily needed
8. Affordable pricing for in-app purchases
Temple Run Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Temple Run SWOT Analysis:
1. Users are not very loyal due to many substitute available
2. It's difficult to maintain the game new & fresh and keep people coming back
Temple Run Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Temple Run SWOT Analysis:
1. Can do brand extension & introduce new games
2. Huge potential for in-app advertising
3. Rapid technological development
4. Service expansion – Opportunity to expand to new services
5. Increasing internet penetration and number of smartphone users
Temple Run Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Temple Run are as mentioned:
1. Intense competition
2. Product life cycle time is less
3. It's easy to copy an app
4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
5. The mobile app industry is very fragile
6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
7. Availability of substitute products
Read Similar SWOT analysis
Hence this concludes the Temple Run SWOT analysis.
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About Temple Run
| Temple Run Overview | |
|---|---|
| Parent Company |
Imangi Studios |
| Category |
Application |
| Sector | |
| Tagline/ Slogan |
Run for your life! |
| USP |
Its vibrant graphics (such as bizarre-looking monkeys that chase treasure hunters) and simple game controls (players swipe their fingers on the screen or tilt the device to make a character run) |
| Temple Run STP | |
| Segmentation |
All Internet Users |
| Target Market |
Young population of age group 6 to 25 |
| Positioning |
Thrilling and fun running game |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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