Published in IT & Technology category by MBA Skool Team
Temple Run is one of the leading brands in the IT & Technology sector. Temple Run SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Temple Run:
Compatible with all devices & available in multiple platforms
Excellent brand image and good branding strategy
Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it
Strong brand recall and positive word of mouth
High user ratings shows the credibility of the brand
Language is not necessarily needed
Affordable pricing for in-app purchases
Above are the strengths in the SWOT Analysis of Temple Run. The strengths of Temple Run looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Temple Run Weaknesses
Users are not very loyal due to many substitute available
It's difficult to maintain the game new & fresh and keep people coming back
These were the weaknesses in the Temple Run SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Temple Run Opportunities
Can do brand extension & introduce new games
Huge potential for in-app advertising
Rapid technological development
Service expansion – Opportunity to expand to new services
Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Temple Run SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Temple Run Threats
Product life cycle time is less
It's easy to copy an app
Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
The mobile app industry is very fragile
Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
Availability of substitute products
The threats in the SWOT Analysis of Temple Run are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Its vibrant graphics (such as bizarre-looking monkeys that chase treasure hunters) and simple game controls (players swipe their fingers on the screen or tilt the device to make a character run)
Temple Run STP
All Internet Users
Young population of age group 6 to 25
Thrilling and fun running game
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