Candy Crush Saga SWOT Analysis

Published in IT & Technology category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Candy Crush Saga covering strengths, weaknesses, opportunities and threats.

Candy Crush Saga Strengths

  1. High awareness – More than 50 Million monthly users
  2. Free game with moderately priced in-app purchases
  3. Profitable transaction model
  4. High micro transaction rate
  5. Effective utilization of social media
  6. Users have given it a high rating
  7. Has been recognized as one of the finest games with several awards

Above are the strengths in the SWOT Analysis of Candy Crush Saga. The strengths of Candy Crush Saga looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Candy Crush Saga Weaknesses

  1. Intense competition from other games means limited and short-lived brand loyalty
  2. It's difficult to maintain the game new & fresh and keep people coming back

These were the weaknesses in the Candy Crush Saga SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Candy Crush Saga Opportunities

  1. Find new ways to generate revenue other than micro transactions
  2. Expand into merchandising, such as a board game, school supplies, or real Candy Crush Saga candy
  3. Create a version for smart televisions
  4. Make a TV show for kids with cross-promotion for the game (code for free level, based on the episode)
  5. Huge potential for in-app advertising
  6. Rapid technological development
  7. Increasing internet penetration and number of smartphone users

Above we covered the opportunities in Candy Crush Saga SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Candy Crush Saga Threats

  1. Intense competition
  2. Product life cycle time is less
  3. Expansion of Facebook into social gaming
  4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
  5. The mobile app industry is very fragile
  6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
  7. Availability of substitute products

The threats in the SWOT Analysis of Candy Crush Saga are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Candy Crush Saga SWOT analysis.

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About Candy Crush Saga

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Candy Crush Saga Overview
Parent Company

King

Category

Application – Games

Sector

IT & Technology

Tagline/ Slogan

The Sweetest game around!

USP

Candy Crush keeps players hooked through its goal-oriented level structure

Candy Crush Saga STP
Segmentation

All Internet Users

Target Market

Young population of age group 12 to 25

Positioning

Quick and easy tournament-style skill games at zero up front cost that are accessible virtually everywhere and to everyone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Candy Crush Saga. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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