Lockheed Martin SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4669

SWOT Analysis of Lockheed Martin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lockheed Martin

Parent Company

Lockheed Martin


Advance technology systems


IT & Technology

Tagline/ Slogan

We’re engineering a better tomorrow; We never forget who we're working for


Research and development

Lockheed Martin STP


Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services

Target Group

US Government


Largest provider of IT services, systems integration, and training to the U.S. Government

Lockheed Martin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lockheed Martin :

1. Strong backing by the US government as 85% revenue comes from US government contacts

2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies

3. Operates in an oligopolistic environment

4. Customer base is small but stable

5. Its specialised product portfolio is ATC systems, Ballistic missiles

Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft

6. Over 100,000+ people are employed in the organization

7. Has been recognized by several awards


1. High dependence on US government for revenue and projects


1. Rising defence needs for countries from terrorists threats
2. Modernisation of defence in all countries will continuously lead to increase in demand in future


1. Changes in global trade barriers

2. Defence budget cuts will affect the company gravely

3. Competition from other manufacturers

4. Government regulating technology and security

Lockheed Martin Competition


Below are the 4 main Lockheed Martin competitors :

1. Northrup Grumman

2. General Dynamics

3. Boeing

4. Raytheon

The brandguide table above concludes the Lockheed Martin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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