Lockheed Martin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lockheed Martin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lockheed Martin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lockheed Martin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lockheed Martin is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lockheed Martin competitors and includes Lockheed Martin target market, segmentation, positioning & Unique Selling Proposition (USP).

Lockheed Martin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lockheed Martin Brand Analysis
Parent Company

Lockheed Martin


Advance technology systems


IT & Technology

Tagline/ Slogan

We’re engineering a better tomorrow; We never forget who we're working for


Research and development

Lockheed Martin STP
Lockheed Martin Segmentation

Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services

Lockheed Martin Target Market

US Government

Lockheed Martin Positioning

Largest provider of IT services, systems integration, and training to the U.S. Government

Lockheed Martin SWOT Analysis
Lockheed Martin Strengths

Below are the Strengths in the SWOT Analysis of Lockheed Martin:

1. Strong backing by the US government as 85% revenue comes from US government contacts

2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies

3. Operates in an oligopolistic environment

4. Customer base is small but stable

5. Its specialised product portfolio is ATC systems, Ballistic missiles

Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft

6. Over 100,000+ people are employed in the organization

7. Has been recognized by several awards

Lockheed Martin Weaknesses

Here are the weaknesses in the Lockheed Martin SWOT Analysis:

1. High dependence on US government for revenue and projects

Lockheed Martin Opportunities

Following are the Opportunities in Lockheed Martin SWOT Analysis:

1. Rising defence needs for countries from terrorists threats
2. Modernisation of defence in all countries will continuously lead to increase in demand in future

Lockheed Martin Threats

The threats in the SWOT Analysis of Lockheed Martin are as mentioned:

1. Changes in global trade barriers

2. Defence budget cuts will affect the company gravely

3. Competition from other manufacturers

4. Government regulating technology and security

Lockheed Martin Competition

Below are the top 4 Lockheed Martin competitors:

1. Northrup Grumman

2. General Dynamics

3. Boeing

4. Raytheon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lockheed Martin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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