Lockheed Martin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lockheed Martin analyses the brand by its strengths, weaknesses, opportunities & threats. In Lockheed Martin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lockheed Martin to benchmark its business & performance as compared to the competitors. Lockheed Martin is one of the leading brands in the IT & Technology sector.

The article below lists the Lockheed Martin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lockheed Martin SWOT Analysis:

SWOT Analysis of Lockheed Martin

For Lockheed Martin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lockheed Martin Strengths

The strengths of Lockheed Martin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lockheed Martin :

1. Strong backing by the US government as 85% revenue comes from US government contacts

2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies

3. Operates in an oligopolistic environment

4. Customer base is small but stable

5. Its specialised product portfolio is ATC systems, Ballistic missiles

Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft

6. Over 100,000+ people are employed in the organization

7. Has been recognized by several awards

Lockheed Martin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lockheed Martin SWOT Analysis:

1. High dependence on US government for revenue and projects


Lockheed Martin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lockheed Martin SWOT Analysis:

1. Rising defence needs for countries from terrorists threats
2. Modernisation of defence in all countries will continuously lead to increase in demand in future

Lockheed Martin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lockheed Martin are as mentioned:

1. Changes in global trade barriers

2. Defence budget cuts will affect the company gravely

3. Competition from other manufacturers

4. Government regulating technology and security


Lockheed Martin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lockheed Martin:

1. Northrup Grumman

2. General Dynamics

3. Boeing

4. Raytheon

Hence this concludes the Lockheed Martin SWOT analysis.

Continue reading more about the brand/company.

About Lockheed Martin

Lockheed Martin Overview
Parent Company

Lockheed Martin

Category

Advance technology systems

Sector

IT & Technology

Tagline/ Slogan

We’re engineering a better tomorrow; We never forget who we're working for

USP

Research and development

Lockheed Martin STP
Segmentation

Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services

Target Market

US Government

Positioning

Largest provider of IT services, systems integration, and training to the U.S. Government


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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