Lockheed Martin SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 6930

SWOT analysis of Lockheed Martin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lockheed Martin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lockheed Martin to benchmark its business & performance as compared to the competitors and industry. Lockheed Martin is one of the leading brands in the IT & Technology sector. The table below also lists the top Lockheed Martin competitors and elaborates Lockheed Martin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lockheed Martin SWOT, Competitors, Marketing STP & Brand analysis Table
Lockheed Martin Brand Analysis
Parent Company

Lockheed Martin

Category

Advance technology systems

Sector

IT & Technology

Tagline/ Slogan

We’re engineering a better tomorrow; We never forget who we're working for

USP

Research and development

Lockheed Martin STP
Segment

Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services

Target Group

US Government

Positioning

Largest provider of IT services, systems integration, and training to the U.S. Government

Lockheed Martin SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lockheed Martin. Strengths are:

1. Strong backing by the US government as 85% revenue comes from US government contacts

2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies

3. Operates in an oligopolistic environment

4. Customer base is small but stable

5. Its specialised product portfolio is ATC systems, Ballistic missiles

Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft

6. Over 100,000+ people are employed in the organization

7. Has been recognized by several awards

Weaknesses

Here are the weaknesses in the Lockheed Martin SWOT Analysis:

1. High dependence on US government for revenue and projects

Opportunities

Following are the Opportunities in Lockheed Martin SWOT Analysis:

1. Rising defence needs for countries from terrorists threats
2. Modernisation of defence in all countries will continuously lead to increase in demand in future

Threats

The threats in the SWOT Analysis of Lockheed Martin are as mentioned:

1. Changes in global trade barriers

2. Defence budget cuts will affect the company gravely

3. Competition from other manufacturers

4. Government regulating technology and security

Lockheed Martin Competition
Competitors

Below are the top 4 Lockheed Martin competitors:

1. Northrup Grumman

2. General Dynamics

3. Boeing

4. Raytheon

The brandguide table above concludes the Lockheed Martin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lockheed Martin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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