Lockheed Martin SWOT Analysis

Lockheed Martin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lockheed Martin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Lockheed Martin is one of the leading brands in the IT & Technology sector. The article below lists the Lockheed Martin SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Lockheed Martin

For Lockheed Martin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lockheed Martin Strengths

The strengths of Lockheed Martin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Lockheed Martin :

1. Strong backing by the US government as 85% revenue comes from US government contacts

2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies

3. Operates in an oligopolistic environment

4. Customer base is small but stable

5. Its specialised product portfolio is ATC systems, Ballistic missiles

Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft

6. Over 100,000+ people are employed in the organization

7. Has been recognized by several awards

Lockheed Martin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lockheed Martin SWOT Analysis:

1. High dependence on US government for revenue and projects

Lockheed Martin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lockheed Martin SWOT Analysis:

1. Rising defence needs for countries from terrorists threats
2. Modernisation of defence in all countries will continuously lead to increase in demand in future

Lockheed Martin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lockheed Martin are as mentioned:

1. Changes in global trade barriers

2. Defence budget cuts will affect the company gravely

3. Competition from other manufacturers

4. Government regulating technology and security

Lockheed Martin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lockheed Martin:

1. Northrup Grumman

2. General Dynamics

3. Boeing

4. Raytheon

Hence this concludes the Lockheed Martin SWOT analysis.

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About Lockheed Martin

Lockheed Martin Overview
Parent Company	Lockheed Martin
Category	Advance technology systems
Sector	IT & Technology
Tagline/ Slogan	We’re engineering a better tomorrow; We never forget who we're working for
USP	Research and development
Lockheed Martin STP
Segmentation	Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services
Target Market	US Government
Positioning	Largest provider of IT services, systems integration, and training to the U.S. Government

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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