ADP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ADP analyses the brand by its strengths, weaknesses, opportunities & threats. In ADP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ADP to benchmark its business & performance as compared to the competitors. ADP is one of the leading brands in the IT & Technology sector.

The table below lists the ADP SWOT (Strengths, Weaknesses, Opportunities, Threats), top ADP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ADP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ADP Brand Analysis
Parent Company

Automatic Data Processing, Inc.


Business Process Outsourcing Services & HCM Solutions


IT & Technology

Tagline/ Slogan

The Business behind Business


Integrated computing and business outsourcing solutions


Professional employer organizations and Dealer services

Target Group

Employers of All Sizes, Auto, Truck, Motorcycle, Marine and Recreational Vehicle Dealers


Leader in HCM solutions which equips ADP with pricing power

SWOT Analysis of ADP
ADP Strengths

Below are the Strengths in the SWOT Analysis of ADP:

1. Market leader in HR services in North America, Europe, Latin America, and the Pacific Rim
2. A large portfolio of HR products and services for all types of industries 
3. Strong Year on Year growth of revenue in both

4. Serves over 600,000+ clients in over a 100 countries around the globe

5. High annual client retention rate and an average client contract of many years

6. The company has over 60,000 employees worldwide

7. Strong service portfolio includes Human resource, payroll, tax and benefits administration solutions from a single source

8. One of the few companies to receive a AAA credit rating

ADP Weaknesses

Here are the weaknesses in the ADP SWOT Analysis:

1. High competition means limited margins
2. Lack of geographic diversification as most its clients are based out of US

ADP Opportunities

Following are the Opportunities in ADP SWOT Analysis:

1. Strong demand growth in cloud based systems
2. Demand for HR services have been increasing especially SaaS based
3. Mobile based application demand is on the rise, which ADP can take advantage of

ADP Threats

The threats in the SWOT Analysis of ADP are as mentioned:

1. Online data privacy breach may lead to lead to litigations
2. More players are entering into the market with customized solutions
3. Intense competition in HCM solution market

ADP Competition
ADP Competitors

Below are the top 5 competitors of ADP:

1. Paychex, Inc.

2. Insperity, Inc.

3. TriNet Group, Inc

4. Reynolds and Reynolds Company

5. International Business Machines Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ADP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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