ADP SWOT Analysis, USP & Competitors

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SWOT Analysis of ADP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Automatic Data Processing, Inc.


Business Process Outsourcing Services & HCM Solutions


IT & Technology

Tagline/ Slogan

The Business behind Business


Integrated computing and business outsourcing solutions



Professional employer organizations and Dealer services

Target Group

Employers of All Sizes, Auto, Truck, Motorcycle, Marine and Recreational Vehicle Dealers


Leader in HCM solutions which equips ADP with pricing power

SWOT Analysis


1. Market leader in HR services in North America, Europe, Latin America, and the Pacific Rim
2. A large portfolio of HR products and services for all types of industries 
3. Strong Year on Year growth of revenue in both

4. Serves over 600,000+ clients in over a 100 countries around the globe

5. High annual client retention rate and an average client contract of many years

6. The company has over 60,000 employees worldwide

7. Strong service portfolio includes Human resource, payroll, tax and benefits administration solutions from a single source

8. One of the few companies to receive a AAA credit rating


1. High competition means limited margins
2. Lack of geographic diversification as most its clients are based out of US


1. Strong demand growth in cloud based systems
2. Demand for HR services have been increasing especially SaaS based
3. Mobile based application demand is on the rise, which ADP can take advantage of


1. Online data privacy breach may lead to lead to litigations
2. More players are entering into the market with customized solutions
3. Intense competition in HCM solution market



1. Paychex, Inc.

2. Insperity, Inc.

3. TriNet Group, Inc

4. Reynolds and Reynolds Company

5. International Business Machines Corporation

The table above concludes the ADP SWOT analysis along with its marketing and brand parameters.


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