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Priceline SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 20, 2023Read time:

Here is a detailed SWOT analysis of Priceline covering strengths, weaknesses, opportunities and threats.

Priceline Strengths

  1. High growth rate since its inception
  2. Economies of scale
  3. Pioneer company in travel bookings and discounts for travelers in US
  4. Robust customer loyalty program
  5. Support of other portals under priceline group like kayak.com, booking.com, agoda.com leads to domain expertise
  6. Popular services and good user experience make it a popular brand

Above are the strengths in the SWOT Analysis of Priceline. The strengths of Priceline looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Priceline Weaknesses

  1. Low entry barriers to new players
  2. High concentration of operations in the US and high reliance upon intermediaries and travel suppliers

These were the weaknesses in the Priceline SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Priceline Opportunities

  1. International expansion offers huge opportunities of growth
  2. Acquisitions in foreign market will help expand rapidly
  3. Partnerships and strategic alliances across the globe can prove to be a profitable alternative

Above we covered the opportunities in Priceline SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Priceline Threats

  1. Intense competition in travel booking industry
  2. Uncertain global economic conditions

The threats in the SWOT Analysis of Priceline are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Priceline SWOT analysis.

About Priceline

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Priceline Overview
Parent Company

The Priceline Group


Travel discount and related services


IT & Technology

Tagline/ Slogan

Name your price


America’s leading provider of online travel

Priceline STP

Online travel booking and discount

Target Market

Discount seeking travelers and tourist


America’s leading provider of online travel

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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