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ARM Holdings SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: July 17, 2023Read time:

Here is a detailed SWOT analysis of ARM Holdings covering strengths, weaknesses, opportunities and threats.

ARM Holdings Strengths

  1. Strong Focus on research and development
  2. Strong brand equity
  3. Strong financial performance has operation income of US $ 149 million and employee base of more than 2000.

Above are the strengths in the SWOT Analysis of ARM Holdings. The strengths of ARM Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ARM Holdings Weaknesses

  1. Dependence on European market

These were the weaknesses in the ARM Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ARM Holdings Opportunities

  1. Rising demand for smartphone market
  2. positive outlook for semiconductor market

Above we covered the opportunities in ARM Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ARM Holdings Threats

  1. Intense competition in the segment
  2. Technological advancement

The threats in the SWOT Analysis of ARM Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ARM Holdings SWOT analysis.

About ARM Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ARM Holdings

Parent Company

 ARM Holding, Plc.




IT & Technology

Tagline/ Slogan



Manufacturer and designer of processor and also design of software development tools. Market dominant in field of mobile phone chips

ARM Holdings STP

Enterprises which needs semiconductor products.

Target Market

Provides products for the companies needing chips for cell phone, software development tools.


Provides customize and flexible product to the customer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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