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Tumblr SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: January 14, 2024Read time:

Here is a detailed SWOT analysis of Tumblr covering strengths, weaknesses, opportunities and threats.

Tumblr Strengths

  1. Tumblr has an option of “Reblog” which increases targeted audience
  2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal
  3. Simple to setup and easy to use interface makes it a popular service amongst bloggers
  4. A built in community which provides feedback and review to user
  5. Tumblr had over 400 million blogs hosted
  6. It offers features like dashboard, inbox messaging. mobile based services etc
  7. Regular funding and strong revenue channels have helped Tumblr establish itself in this domain

Above are the strengths in the SWOT Analysis of Tumblr. The strengths of Tumblr looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tumblr Weaknesses

  1. Limited market share due to presence of Wordpress, Blogger blogging platforms
  2. Cases of alleged copyright violation have hurt Tumblr at times

These were the weaknesses in the Tumblr SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tumblr Opportunities

  1. Expand capabilities to allow users to create effective websites can help Tumblr
  2. Acquiring more partnerships with other websites for integration
  3. Attracting more users by making payments can help drive revenues

Above we covered the opportunities in Tumblr SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tumblr Threats

  1. Attacks from threats and other security issues can be a threat to Tumblr
  2. Improved functionalities by competitive blogging platforms can reduce users
  3. Newly emerging competitive blogging platforms and social media apps can reduce user engagement

The threats in the SWOT Analysis of Tumblr are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tumblr SWOT analysis.

About Tumblr

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tumblr Overview
Parent Company

Oath Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

The easiest way to blog


Tumblr blods are visually attractive as well as easy to setup and use

Tumblr STP

Internet users looking to share content and blogs

Target Market

Internet users interested into blogging or content management/development


Tumblr is positioned as a micro-blogging platform and social networking site which is the easiest to use among the league

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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