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WordPress SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 15, 2023Read time:

Here is a detailed SWOT analysis of WordPress covering strengths, weaknesses, opportunities and threats.

WordPress Strengths

  1.  WordPress has a large and lively user base community as well as developers
  2. WordPress is highly customizable providing the users great control on content management and development
  3. Free for customers with an option of paid account for unique domain
  4. The functionality can be extended as per the user requirement
  5. Over 70 million websites created using Wordpress across the globe
  6. WordPress blogs written in over 120 languages
  7. The company has ensured that customer can use it across platforms like laptops, tablets, mobile etc
  8.  WordPress has been recognised by several awards 

Above are the strengths in the SWOT Analysis of WordPress. The strengths of WordPress looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

WordPress Weaknesses

  1. Intense competition from other blogging & social media platforms means limited market share for WordPress
  2. Security threats & data leaks have been affected the brand

These were the weaknesses in the WordPress SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

WordPress Opportunities

  1. WordPress can expand capabilities to allow users to create even more effective websites
  2. Acquiring more partnerships with other websites and mobile operators for integration
  3. Attracting more users by making payments

Above we covered the opportunities in WordPress SWOT Analysis. The opportunities for any brand can include prospects of future growth.

WordPress Threats

  1. Security issues will always be a threat for a blogging platform like WordPress
  2. Improved functionalities by competitive blogging platforms
  3. Newly emerging competitive blogging platforms

The threats in the SWOT Analysis of WordPress are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the WordPress SWOT analysis.

About WordPress

The table below gives the brand overview along with its target market, segmentation, positioning & USP

WordPress Overview
Parent Company

WordPress Foundation


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Just write


WordPress is a free and open source blogging platform with a professional touch

WordPress STP

Internet users

Target Market

Internet users interested into blogging or content management & development


WordPress is positioned as a web software to create ‘beautiful’ and effective websites or blogs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to WordPress. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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