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Blogger SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: January 23, 2024Read time:

Here is a detailed SWOT analysis of Blogger covering strengths, weaknesses, opportunities and threats.

Blogger Strengths

  1. Blogger is owned by Google, hence high customer base and reach to masses
  2. It is easy to use and get acquainted, hence good for beginners
  3. Blogger pays the user for displaying ads
  4. It has enabled mobile blogging which helps users use their smartphones to write
  5. Blogger is currently available in over 40 languages
  6. It is a free to use service which can also be used for commercial purposed by its users

Above are the strengths in the SWOT Analysis of Blogger. The strengths of Blogger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Blogger Weaknesses

  1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran
  2. High competition means limited market share growth for Blogger

These were the weaknesses in the Blogger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Blogger Opportunities

  1. Expand capabilities and features, allowing users to create better blogs
  2. Acquiring partnerships with other websites for integration can help boost business for Blogger
  3. Attracting professionals by offering a professional version

Above we covered the opportunities in Blogger SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Blogger Threats

  1. Security issues and data leaks can affect the business of Blogger
  2. Improved functionalities by competitive blogging platforms
  3. Newly emerging competitive blogging platforms

The threats in the SWOT Analysis of Blogger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Blogger SWOT analysis.

About Blogger

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Blogger Overview
Parent Company

Google Inc


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Create your free blog


Blogger is a simple to use and manage especially for beginner bloggers

Blogger STP

Internet users looking to post and share content

Target Market

Internet users interested into blogging or content management/ development


Blogger is positioned as a free weblog publishing tool for sharing text, photos and videos

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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