Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Symantec analyses the brand by its strengths, weaknesses, opportunities & threats. In Symantec SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Symantec to benchmark its business & performance as compared to the competitors. Symantec is one of the leading brands in the IT & Technology sector.
The table below lists the Symantec SWOT (Strengths, Weaknesses, Opportunities, Threats), top Symantec competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Provides a software security solution to large and small enterprises
Computer users using online protection
Enterprises and users requiring the online protection system
Largest maker of security software.
SWOT Analysis of Symantec
Below are the Strengths in the SWOT Analysis of Symantec:
1. One of the Market Leaders in Security Technology 2. Breadth of product and services offerings 3. Top brands under Symantec umbrella like Norton and VERITAS 4. Good geographic revenue mix 5. Have a strong dedicated workforce of over 18,000 employees
Here are the weaknesses in the Symantec SWOT Analysis:
1. Limited market share due to presence of other brands and high customer brand switching
Following are the Opportunities in Symantec SWOT Analysis:
1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment. 2. Various technology acquisitions create new business opportunities through new and complementary products and services
The threats in the SWOT Analysis of Symantec are as mentioned:
1. Microsoft entering into anti-virus market 2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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