Symantec SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4382

SWOT analysis of Symantec analyses the brand/company with its strengths, weaknesses, opportunities & threats. Symantec is one of the leading brands in the IT & Technology sector. The table below also lists the top Symantec competitors and elaborates Symantec segmentation, targeting, positioning & USP.


Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Confidence in a connected world


Provides a software security solution to large and small enterprises

Symantec STP


Computer users using online protection

Target Group

Enterprises and users requiring the online protection system


Largest maker of security software.

Symantec SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Symantec. Strengths are:

1. One of the Market Leaders in Security Technology
2. Breadth of product and services offerings
3. Top brands under Symantec umbrella like Norton and VERITAS
4. Good geographic revenue mix
5. Have a strong dedicated workforce of over 18,000 employees


Here are the weaknesses in the Symantec SWOT Analysis:

1. Limited market share due to presence of other brands and high customer brand switching


Following are the Opportunities in Symantec SWOT Analysis:

1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
2. Various technology acquisitions create new business opportunities through new and complementary products and services


The threats in the SWOT Analysis of Symantec are as mentioned:

1. Microsoft entering into anti-virus market
2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software

Symantec Competition


Below are the top 3 Symantec competitors:

1. Intel (McAfee)
2. Kaspersky Lab
3. AVG Technologies

The brandguide table above concludes the Symantec SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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