Symantec SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Symantec analyses the brand by its strengths, weaknesses, opportunities & threats. In Symantec SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Symantec to benchmark its business & performance as compared to the competitors. Symantec is one of the leading brands in the IT & Technology sector.

The table below lists the Symantec SWOT (Strengths, Weaknesses, Opportunities, Threats), top Symantec competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Symantec SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Symantec Brand Analysis
Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Confidence in a connected world


Provides a software security solution to large and small enterprises

Symantec STP

Computer users using online protection

Target Group

Enterprises and users requiring the online protection system


Largest maker of security software.

SWOT Analysis of Symantec
Symantec Strengths

Below are the Strengths in the SWOT Analysis of Symantec:

1. One of the Market Leaders in Security Technology
2. Breadth of product and services offerings
3. Top brands under Symantec umbrella like Norton and VERITAS
4. Good geographic revenue mix
5. Have a strong dedicated workforce of over 18,000 employees

Symantec Weaknesses

Here are the weaknesses in the Symantec SWOT Analysis:

1. Limited market share due to presence of other brands and high customer brand switching

Symantec Opportunities

Following are the Opportunities in Symantec SWOT Analysis:

1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
2. Various technology acquisitions create new business opportunities through new and complementary products and services

Symantec Threats

The threats in the SWOT Analysis of Symantec are as mentioned:

1. Microsoft entering into anti-virus market
2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software

Symantec Competition
Symantec Competitors

Below are the top 3 competitors of Symantec:

1. Intel (McAfee)
2. Kaspersky Lab
3. AVG Technologies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Symantec. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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