Symantec SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Symantec SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Symantec, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Symantec to benchmark its business & performance as compared to the competitors, and make strategic improvements. Symantec is one of the leading brands in the IT & Technology sector.

The article below lists the Symantec SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Symantec SWOT Analysis:

SWOT Analysis of Symantec

For Symantec, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Symantec Strengths

The strengths of Symantec looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Symantec :

1. One of the Market Leaders in Security Technology
2. Breadth of product and services offerings
3. Top brands under Symantec umbrella like Norton and VERITAS
4. Good geographic revenue mix
5. Have a strong dedicated workforce of over 18,000 employees

Symantec Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Symantec SWOT Analysis:

1. Limited market share due to presence of other brands and high customer brand switching

Symantec Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Symantec SWOT Analysis:

1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
2. Various technology acquisitions create new business opportunities through new and complementary products and services

Symantec Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Symantec are as mentioned:

1. Microsoft entering into anti-virus market
2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software

Symantec Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Symantec:

1. Intel (McAfee)
2. Kaspersky Lab
3. AVG Technologies

Hence this concludes the Symantec SWOT analysis.

Continue reading more about the brand/company.

About Symantec

Symantec Overview
Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Confidence in a connected world


Provides a software security solution to large and small enterprises

Symantec STP

Computer users using online protection

Target Market

Enterprises and users requiring the online protection system


Largest maker of security software.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Symantec. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin