Symantec SWOT Analysis, Competitors & USP
SWOT analysis of Symantec analyses the brand by its strengths, weaknesses, opportunities & threats. In Symantec SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Symantec to benchmark its business & performance as compared to the competitors. Symantec is one of the leading brands in the IT & Technology sector.
The table below lists the Symantec SWOT (Strengths, Weaknesses, Opportunities, Threats), top Symantec competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Symantec Brand Analysis | |
|---|---|
| Parent Company |
Symantec |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Confidence in a connected world |
| USP |
Provides a software security solution to large and small enterprises |
| Symantec STP | |
| Segment |
Computer users using online protection |
| Target Group |
Enterprises and users requiring the online protection system |
| Positioning |
Largest maker of security software. |
| SWOT Analysis of Symantec | |
| Symantec Strengths |
Below are the Strengths in the SWOT Analysis of Symantec: 1. One of the Market Leaders in Security Technology |
| Symantec Weaknesses |
Here are the weaknesses in the Symantec SWOT Analysis: 1. Limited market share due to presence of other brands and high customer brand switching |
| Symantec Opportunities |
Following are the Opportunities in Symantec SWOT Analysis: 1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment. |
| Symantec Threats |
The threats in the SWOT Analysis of Symantec are as mentioned: 1. Microsoft entering into anti-virus market |
| Symantec Competition | |
| Symantec Competitors |
Below are the top 3 competitors of Symantec: 1. Intel (McAfee) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Symantec. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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