Published in IT & Technology category by MBA Skool Team
Symantec is one of the leading brands in the IT & Technology sector. Symantec SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Symantec:
Top brands under Symantec umbrella like Norton and VERITAS
Good geographic revenue mix
Have a strong dedicated workforce of over 18,000 employees
Above are the strengths in the SWOT Analysis of Symantec. The strengths of Symantec looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share due to presence of other brands and high customer brand switching
These were the weaknesses in the Symantec SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
Various technology acquisitions create new business opportunities through new and complementary products and services
Above we covered the opportunities in Symantec SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Microsoft entering into anti-virus market
After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software
The threats in the SWOT Analysis of Symantec are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Symantec SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Provides a software security solution to large and small enterprises
Computer users using online protection
Enterprises and users requiring the online protection system
Largest maker of security software.
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