SWOT Analysis of Symantec with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Symantec | |
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Parent Company |
Symantec |
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Category |
IT programming and services |
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Sector |
|
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Tagline/ Slogan |
Confidence in a connected world |
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USP |
Provides a software security solution to large and small enterprises |
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Symantec STP | |
|
Segment |
Computer users using online protection |
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Target Group |
Enterprises and users requiring the online protection system |
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Positioning |
Largest maker of security software. |
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Symantec SWOT Analysis | |
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Strengths |
1. One of the Market Leaders in Security Technology |
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Weaknesses |
1. Limited market share due to presence of other brands and high customer brand switching |
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Opportunities |
1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment. |
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Threats |
1. Microsoft entering into anti-virus market |
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Symantec Competition | |
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Competitors |
1. Intel (McAfee) |
The brandguide table above concludes the Symantec SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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