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Assa Abloy SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: February 07, 2024Read time:

Here is a detailed SWOT analysis of Assa Abloy covering strengths, weaknesses, opportunities and threats.

Assa Abloy Strengths

  1. Efficient use of resources
  2. Strong growth prospects
  3. Has strong and wide product portfolio
  4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.

Above are the strengths in the SWOT Analysis of Assa Abloy. The strengths of Assa Abloy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Assa Abloy Weaknesses

  1. Dependency on distributor

These were the weaknesses in the Assa Abloy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Assa Abloy Opportunities

  1. Construction spending in Europe
  2. Corporate restructuring
  3. Focus on research and development

Above we covered the opportunities in Assa Abloy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Assa Abloy Threats

  1. Intense competition
  2. Strict laws and regulations

The threats in the SWOT Analysis of Assa Abloy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Assa Abloy SWOT analysis.

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About Assa Abloy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Assa Abloy

Parent Company

Assa Abloy Group




IT & Technology

Tagline/ Slogan



Largest manufacturer of high-security locks in world

Assa Abloy STP

Enterprises which needs security systems

Target Market

Provides security and surveillance to any place or object 


Provides unparalleled security than anyone

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Assa Abloy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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