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G4S SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: April 05, 2023Read time:

Here is a detailed SWOT analysis of G4S covering strengths, weaknesses, opportunities and threats.

G4S Strengths

  1. Operations in nearly 125 countries with 600,000 employees 
  2. G4S is a signatory to the UN Global Compact, ASIS International, International Fire Chiefs International, International Corrections and Prisons Association etc.
  3. It is a founder signatory of the International Code of Conduct for Private Security Service Providers
  4. It provided logistical, financial and social support to a number of athletes taking part in the Olympics
  5. Excellent retention rates for all existing contracts
  6. G4S has won many awards which show its credibility
  7. Strong revenue stream and good financial position

Above are the strengths in the SWOT Analysis of G4S. The strengths of G4S looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

G4S Weaknesses

  1. G4S has been accused of alleged low pay and poor working conditions by its employees 
  2. Limited presence in terms of marketing & recall of the brand

These were the weaknesses in the G4S SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

G4S Opportunities

  1. Latin America, Africa and Asia provide a platform for future growth of G4S
  2. De-layering of organization via shorter lines of communication, reduced costs and increased focused time on customers

Above we covered the opportunities in G4S SWOT Analysis. The opportunities for any brand can include prospects of future growth.

G4S Threats

  1. As G4S works in many companies, Geo political risk is immense and it includes political volatility, revolution, terrorism, military intervention and insurgency etc.
  2. Risk of cyber and physical attack by criminal organization and individual hackers which puts G4S’ employees at risk
  3. Inherent risks like external attacks, internal theft and poor cash reconciliation while cash transportation.

The threats in the SWOT Analysis of G4S are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the G4S SWOT analysis.

Read Similar SWOT analysis

About G4S

The table below gives the brand overview along with its target market, segmentation, positioning & USP

G4S Overview
Parent Company

G4S plc.


Security Provider


Transport and Logistics

Tagline/ Slogan



World’s largest security company by revenue


Private and Government businesses in countries of the world

Target Market

Personal Security, military bases, prisons, hospitals, government buildings, financial institutions, etc.


Premiere Security Providers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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