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  3. C.H. Robinson SWOT Analysis

C.H. Robinson SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team Last Updated: October 21, 2023Reading time:

Here is a detailed SWOT analysis of C.H. Robinson covering strengths, weaknesses, opportunities and threats.

C.H. Robinson Strengths

  1. One of the Largest logistics service provider; a fortune 500 company
  2. Network of more than 235 offices worldwide with workforce of approximately 8500 employees
  3. Strong brand equity
  4. Better pricing power
  5. Excellent brand presence and service to customers

Above are the strengths in the SWOT Analysis of C.H. Robinson. The strengths of C.H. Robinson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

C.H. Robinson Weaknesses

  1. Dependence on transportation providers
  2. Since this is a competitive segment, the market share growth is limited
  3. Limited market share growth

These were the weaknesses in the C.H. Robinson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

C.H. Robinson Opportunities

  1. Tie-ups with corporate and business houses
  2. New markets like the emerging economies
  3. Rising demand for modal services

Above we covered the opportunities in C.H. Robinson SWOT Analysis. The opportunities for any brand can include prospects of future growth.

C.H. Robinson Threats

  1. Cheaper technology
  2. Policy changes and increasing fuel prices
  3. Fluctuations in exchange rates

The threats in the SWOT Analysis of C.H. Robinson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the C.H. Robinson SWOT analysis.

About C.H. Robinson

The table below gives the brand overview along with its target market, segmentation, positioning & USP

C.H. Robinson Overview
Parent Company

C.H. Robinson Worldwide


Air Courier


Transport and Logistics

Tagline/ Slogan

Get You There Faster; Your Voice. Your Vote. Our Motivation.


Global provider of multimodal transportation services

C.H. Robinson STP

Companies who require rail, intermodal, and rail-to-truck transload services

Target Market

Large companies who need this service internationally and nationally


One of the world's largest third party logistics providers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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