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  3. Royal Mail SWOT Analysis

Royal Mail SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: March 17, 2024Read time:

Here is a detailed SWOT analysis of Royal Mail covering strengths, weaknesses, opportunities and threats.

Royal Mail Strengths

  1. Constituent of FTSE 100 Index
  2. Highly respected and rich heritage brand
  3. Thousands and Thousands of consumer base
  4. Diverse product offerings
  5. Over 150,000+ people are employed with the company

Above are the strengths in the SWOT Analysis of Royal Mail. The strengths of Royal Mail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal Mail Weaknesses

  1. Strict regulations sometimes hamper the operational efficiency 
  2. Use of email for communication means decline in business

These were the weaknesses in the Royal Mail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal Mail Opportunities

  1. Strategic tie-ups with E-commerce firms
  2. Expansion into countries near UK 
  3. Conducting knowledge transfer session about the brand

Above we covered the opportunities in Royal Mail SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal Mail Threats

  1. Liberalisation of postal services
  2. Involving millennials and educating them about using postal services
  3. Private labels of E-commerce companies

The threats in the SWOT Analysis of Royal Mail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal Mail SWOT analysis.

About Royal Mail

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal Mail Overview
Parent Company

Government of the United Kingdom


Postal service


Transport and Logistics

Tagline/ Slogan

With us its personal; Best and most trusted


The oldest and most trusted mail service

Royal Mail STP

Postal Services

Target Market

Thousands of people in and around UK


Best and Most trusted in UK

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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