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Symantec SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: May 23, 2024Read time:

Here is a detailed SWOT analysis of Symantec covering strengths, weaknesses, opportunities and threats.

Symantec Strengths

  1. One of the Market Leaders in Security Technology
  2. Breadth of product and services offerings
  3. Top brands under Symantec umbrella like Norton and VERITAS
  4. Good geographic revenue mix
  5. Have a strong dedicated workforce of over 18,000 employees

Above are the strengths in the SWOT Analysis of Symantec. The strengths of Symantec looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Symantec Weaknesses

  1. Limited market share due to presence of other brands and high customer brand switching

These were the weaknesses in the Symantec SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Symantec Opportunities

  1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
  2. Various technology acquisitions create new business opportunities through new and complementary products and services

Above we covered the opportunities in Symantec SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Symantec Threats

  1. Microsoft entering into anti-virus market
  2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software

The threats in the SWOT Analysis of Symantec are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Symantec SWOT analysis.

About Symantec

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Symantec Overview
Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Confidence in a connected world


Provides a software security solution to large and small enterprises

Symantec STP

Computer users using online protection

Target Market

Enterprises and users requiring the online protection system


Largest maker of security software.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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