ASML Holding SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ASML Holding analyses the brand by its strengths, weaknesses, opportunities & threats. In ASML Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ASML Holding to benchmark its business & performance as compared to the competitors. ASML Holding is one of the leading brands in the IT & Technology sector.

The table below lists the ASML Holding SWOT (Strengths, Weaknesses, Opportunities, Threats), top ASML Holding competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ASML Holding SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

ASML Holding

Parent Company

ASML Holding and same stake by Philips

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

 NA

USP

World largest supplier of photolithography systems

ASML Holding STP
Segment

Companies making semiconductor chips

Target Group

Semiconductor industry producing DRAM, flash memory and CPUs.

Positioning

Provides a highly reliable quality product.

SWOT Analysis of ASML Holding
ASML Holding Strengths

Below are the Strengths in the SWOT Analysis of ASML Holding:

1.Global presence

2.Unique Portfolio i.e. photolithography system

3. Delivery Backlogs

4. Strong financial performance

ASML Holding Weaknesses

Here are the weaknesses in the ASML Holding SWOT Analysis:

1.Substantial increase in Current liabilities

ASML Holding Opportunities

Following are the Opportunities in ASML Holding SWOT Analysis:

1.Substantial growth in Semiconductor industry

2. New product

3. Recovering economy

ASML Holding Threats

The threats in the SWOT Analysis of ASML Holding are as mentioned:

1.Dependancies of Supplier

2. Foreign exchange effects

3.Stringent environment regulations

ASML Holding Competition
ASML Holding Competitors

Below are the top 3 competitors of ASML Holding:

1. Texas instruments

2. Linear technology

3. National semiconductor


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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