ASML Holding SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ASML Holding analyses the brand by its strengths, weaknesses, opportunities & threats. In ASML Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ASML Holding to benchmark its business & performance as compared to the competitors. ASML Holding is one of the leading brands in the IT & Technology sector.

The table below lists the ASML Holding SWOT (Strengths, Weaknesses, Opportunities, Threats), top ASML Holding competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ASML Holding SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

ASML Holding

Parent Company

ASML Holding and same stake by Philips




IT & Technology

Tagline/ Slogan



World largest supplier of photolithography systems

ASML Holding STP

Companies making semiconductor chips

Target Group

Semiconductor industry producing DRAM, flash memory and CPUs.


Provides a highly reliable quality product.

SWOT Analysis of ASML Holding
ASML Holding Strengths

Below are the Strengths in the SWOT Analysis of ASML Holding:

1.Global presence

2.Unique Portfolio i.e. photolithography system

3. Delivery Backlogs

4. Strong financial performance

ASML Holding Weaknesses

Here are the weaknesses in the ASML Holding SWOT Analysis:

1.Substantial increase in Current liabilities

ASML Holding Opportunities

Following are the Opportunities in ASML Holding SWOT Analysis:

1.Substantial growth in Semiconductor industry

2. New product

3. Recovering economy

ASML Holding Threats

The threats in the SWOT Analysis of ASML Holding are as mentioned:

1.Dependancies of Supplier

2. Foreign exchange effects

3.Stringent environment regulations

ASML Holding Competition
ASML Holding Competitors

Below are the top 3 competitors of ASML Holding:

1. Texas instruments

2. Linear technology

3. National semiconductor

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ASML Holding. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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