Mphasis SWOT Analysis, Competitors & USP
SWOT analysis of Mphasis analyses the brand by its strengths, weaknesses, opportunities & threats. In Mphasis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors. Mphasis is one of the leading brands in the IT & Technology sector.
The table below lists the Mphasis SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mphasis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Mphasis | |
| Parent Company |
Hewlett-Packard Co.(HP Services) |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
an HP company |
| USP |
Provides complete IT services |
| Mphasis STP | |
| Segment |
Enterprises seeking IT solution and services |
| Target Group |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards and an HP company subsidiary |
| SWOT Analysis of Mphasis | |
| Mphasis Strengths |
Below are the Strengths in the SWOT Analysis of Mphasis: 1. Low cost advantage 5. Currently has employeed strength of 38000 with presence in 14 countries |
| Mphasis Weaknesses |
Here are the weaknesses in the Mphasis SWOT Analysis: 1. Margin pressure increased due to increase in direct sales |
| Mphasis Opportunities |
Following are the Opportunities in Mphasis SWOT Analysis: 1. Company has good opportunity since the sector is growing |
| Mphasis Threats |
The threats in the SWOT Analysis of Mphasis are as mentioned: 1. Slowdown in US economy as major client base is from US |
| Mphasis Competition | |
| Mphasis Competitors |
Below are the top 3 competitors of Mphasis: 1. HCL |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mphasis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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