Mphasis SWOT Analysis, USP & Competitors

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SWOT Analysis of Mphasis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hewlett-Packard Co.(HP Services)


IT programming and services


IT and Technology

Tagline/ Slogan

an HP company


Provides complete IT services



Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services


Company with High quality standards and an HP company subsidiary

SWOT Analysis


1. Low cost advantage
2. Broad range of research and development Services
3. Strong Brand Equity as its is position as an HP company
4.High quality standards

5. Currently has employeed strength of 38000 with presence in 14 countries


1. Margin pressure increased due to increase in direct sales


1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market


1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital



1. HCL
2. Wipro
3. TCS

The table above concludes the Mphasis SWOT analysis along with its marketing and brand parameters.


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