SWOT analysis of Mphasis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mphasis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors and industry. Mphasis is one of the leading brands in the IT & Technology sector. The table below also lists the top Mphasis competitors and elaborates Mphasis market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
Mphasis | |
| Parent Company |
Hewlett-Packard Co.(HP Services) |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
an HP company |
| USP |
Provides complete IT services |
| Mphasis STP | |
| Segment |
Enterprises seeking IT solution and services |
| Target Group |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards and an HP company subsidiary |
| Mphasis SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mphasis. Strengths are: 1. Low cost advantage 5. Currently has employeed strength of 38000 with presence in 14 countries |
| Weaknesses |
Here are the weaknesses in the Mphasis SWOT Analysis: 1. Margin pressure increased due to increase in direct sales |
| Opportunities |
Following are the Opportunities in Mphasis SWOT Analysis: 1. Company has good opportunity since the sector is growing |
| Threats |
The threats in the SWOT Analysis of Mphasis are as mentioned: 1. Slowdown in US economy as major client base is from US |
| Mphasis Competition | |
| Competitors |
Below are the top 3 Mphasis competitors: 1. HCL |
The brandguide table above concludes the Mphasis SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mphasis. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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