Mphasis SWOT Analysis, Competitors & USP
Mphasis SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mphasis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mphasis is one of the leading brands in the IT & Technology sector.
The article below lists the Mphasis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mphasis SWOT Analysis:
In this article:
SWOT Analysis of Mphasis
For Mphasis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Mphasis Strengths
The strengths of Mphasis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mphasis :
1. Low cost advantage
2. Broad range of research and development Services
3. Strong Brand Equity as its is position as an HP company
4.High quality standards
5. Currently has employeed strength of 38000 with presence in 14 countries
Mphasis Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mphasis SWOT Analysis:
1. Margin pressure increased due to increase in direct sales
Mphasis Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mphasis SWOT Analysis:
1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market
Mphasis Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mphasis are as mentioned:
1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital
Mphasis Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mphasis:
1. HCL
2. Wipro
3. TCS
Hence this concludes the Mphasis SWOT analysis.
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About Mphasis
|
Mphasis | |
| Parent Company |
Hewlett-Packard Co.(HP Services) |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
an HP company |
| USP |
Provides complete IT services |
| Mphasis STP | |
| Segmentation |
Enterprises seeking IT solution and services |
| Target Market |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards and an HP company subsidiary |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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