Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Mphasis analyses the brand by its strengths, weaknesses, opportunities & threats. In Mphasis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors. Mphasis is one of the leading brands in the IT & Technology sector.
The table below lists the Mphasis SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mphasis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Big International Enterprises requiring IT solution and services
Company with High quality standards and an HP company subsidiary
SWOT Analysis of Mphasis
Below are the Strengths in the SWOT Analysis of Mphasis:
1. Low cost advantage 2. Broad range of research and development Services 3. Strong Brand Equity as its is position as an HP company 4.High quality standards
5. Currently has employeed strength of 38000 with presence in 14 countries
Here are the weaknesses in the Mphasis SWOT Analysis:
1. Margin pressure increased due to increase in direct sales
Following are the Opportunities in Mphasis SWOT Analysis:
1. Company has good opportunity since the sector is growing 2. Can diversify in brand product category and consulting services 3. Huge potential in domestic market
The threats in the SWOT Analysis of Mphasis are as mentioned:
1. Slowdown in US economy as major client base is from US 2. Attrition and Employee loyalty 3. Increasing cost of Human capital
Below are the top 3 competitors of Mphasis:
1. HCL 2. Wipro 3. TCS
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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