Mphasis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mphasis analyses the brand by its strengths, weaknesses, opportunities & threats. In Mphasis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors. Mphasis is one of the leading brands in the IT & Technology sector.

The table below lists the Mphasis SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mphasis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mphasis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mphasis

Parent Company

Hewlett-Packard Co.(HP Services)

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

an HP company

USP

Provides complete IT services

Mphasis STP
Segment

Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services

Positioning

Company with High quality standards and an HP company subsidiary

SWOT Analysis of Mphasis
Mphasis Strengths

Below are the Strengths in the SWOT Analysis of Mphasis:

1. Low cost advantage
2. Broad range of research and development Services
3. Strong Brand Equity as its is position as an HP company
4.High quality standards

5. Currently has employeed strength of 38000 with presence in 14 countries

Mphasis Weaknesses

Here are the weaknesses in the Mphasis SWOT Analysis:

1. Margin pressure increased due to increase in direct sales

Mphasis Opportunities

Following are the Opportunities in Mphasis SWOT Analysis:

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market

Mphasis Threats

The threats in the SWOT Analysis of Mphasis are as mentioned:

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Mphasis Competition
Mphasis Competitors

Below are the top 3 competitors of Mphasis:

1. HCL
2. Wipro
3. TCS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mphasis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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