Mphasis SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3915

SWOT analysis of Mphasis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mphasis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors and industry. Mphasis is one of the leading brands in the IT & Technology sector. The table below also lists the top Mphasis competitors and elaborates Mphasis market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mphasis SWOT, Competitors, Marketing STP & Brand analysis Table

Mphasis

Parent Company

Hewlett-Packard Co.(HP Services)

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

an HP company

USP

Provides complete IT services

Mphasis STP
Segment

Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services

Positioning

Company with High quality standards and an HP company subsidiary

Mphasis SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mphasis. Strengths are:

1. Low cost advantage
2. Broad range of research and development Services
3. Strong Brand Equity as its is position as an HP company
4.High quality standards

5. Currently has employeed strength of 38000 with presence in 14 countries

Weaknesses

Here are the weaknesses in the Mphasis SWOT Analysis:

1. Margin pressure increased due to increase in direct sales

Opportunities

Following are the Opportunities in Mphasis SWOT Analysis:

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market

Threats

The threats in the SWOT Analysis of Mphasis are as mentioned:

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Mphasis Competition
Competitors

Below are the top 3 Mphasis competitors:

1. HCL
2. Wipro
3. TCS

The brandguide table above concludes the Mphasis SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mphasis. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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