Mphasis SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4152

SWOT analysis of Mphasis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mphasis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mphasis to benchmark its business & performance as compared to the competitors and industry. Mphasis is one of the leading brands in the IT & Technology sector. The table below also lists the top Mphasis competitors and elaborates Mphasis market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mphasis SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Hewlett-Packard Co.(HP Services)


IT programming and services


IT & Technology

Tagline/ Slogan

an HP company


Provides complete IT services

Mphasis STP

Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services


Company with High quality standards and an HP company subsidiary

Mphasis SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mphasis. Strengths are:

1. Low cost advantage
2. Broad range of research and development Services
3. Strong Brand Equity as its is position as an HP company
4.High quality standards

5. Currently has employeed strength of 38000 with presence in 14 countries


Here are the weaknesses in the Mphasis SWOT Analysis:

1. Margin pressure increased due to increase in direct sales


Following are the Opportunities in Mphasis SWOT Analysis:

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market


The threats in the SWOT Analysis of Mphasis are as mentioned:

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Mphasis Competition

Below are the top 3 Mphasis competitors:

1. HCL
2. Wipro
3. TCS

The brandguide table above concludes the Mphasis SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mphasis. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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