Micron Technology SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Micron Technology analyses the brand by its strengths, weaknesses, opportunities & threats. In Micron Technology SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Micron Technology to benchmark its business & performance as compared to the competitors. Micron Technology is one of the leading brands in the IT & Technology sector.

The table below lists the Micron Technology SWOT (Strengths, Weaknesses, Opportunities, Threats), top Micron Technology competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Micron Technology SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Micron Technology

Parent Company

Micron Technology, Inc.




IT & Technology

Tagline/ Slogan

Capture. Move. Store.


Makes different forms of semiconductor devices used for data storage

Micron Technology STP

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products to B2B and B2C market.


One of the top sales leader in semiconductor technology

SWOT Analysis of Micron Technology
Micron Technology Strengths

Below are the Strengths in the SWOT Analysis of Micron Technology:

1.Strong Market Position

2. Research and development capabilities

3. Economies of scale made it for cost effective.

4. Good on revenue, more than US $ 8 billion and currently employee strength of 25,900

Micron Technology Weaknesses

Here are the weaknesses in the Micron Technology SWOT Analysis:

1. Volatile industry

2. Competitive segment

Micron Technology Opportunities

Following are the Opportunities in Micron Technology SWOT Analysis:

1. Growing global semiconductor market

2. Mobile device will propel the growth of data storage devices

3. Flash memory has growing market potential

Micron Technology Threats

The threats in the SWOT Analysis of Micron Technology are as mentioned:

1. Economic slowdown in US and Eurozone

2. Threat from Asian market

Micron Technology Competition
Micron Technology Competitors

Below are the top 3 competitors of Micron Technology:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Micron Technology. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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