Micron Technology SWOT Analysis, USP & Competitors

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SWOT Analysis of Micron Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Micron Technology

Parent Company

Micron Technology, Inc.




IT and Technology

Tagline/ Slogan

Capture. Move. Store.


Makes different forms of semiconductor devices used for data storage



Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products to B2B and B2C market.


One of the top sales leader in semiconductor technology

SWOT Analysis


1.Strong Market Position

2. Research and development capabilities

3. Economies of scale made it for cost effective.

4. Good on revenue, more than US $ 8 billion and currently employee strength of 25,900


1. Volatile industry

2. Competitive segment


1. Growing global semiconductor market

2. Mobile device will propel the growth of data storage devices

3. Flash memory has growing market potential


1. Economic slowdown in US and Eurozone

2. Threat from Asian market



1. Analog Devices

2. Linear Technology

3.National Semiconductor

The table above concludes the Micron Technology SWOT analysis along with its marketing and brand parameters.


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