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Subway Surfers SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: July 08, 2023Read time:

Here is a detailed SWOT analysis of Subway Surfers covering strengths, weaknesses, opportunities and threats.

Subway Surfers Strengths

  1. More lighthearted gameplay, better animation, and smoother controls
  2. The game responds instantly to your swipes and taps
  3. High awareness – More than 100 Million downloads
  4. Compatible with all devices & available in multiple platforms
  5. No violence & scariness
  6. High user ratings shows the credibility of the brand
  7. The game's graphics are a real treat for the eyes
  8. Multiple versions availability shows its global popularity

Above are the strengths in the SWOT Analysis of Subway Surfers. The strengths of Subway Surfers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Subway Surfers Weaknesses

  1. Users are not very loyal due to many similar games
  2. It's difficult to maintain the game new & fresh and keep people coming back

These were the weaknesses in the Subway Surfers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Subway Surfers Opportunities

  1. Can do brand extension & introduce new games
  2. Huge potential for in-app advertising
  3. Rapid technological development
  4. Service expansion – Opportunity to expand to new services
  5. Increasing internet penetration and number of smartphone users

Above we covered the opportunities in Subway Surfers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Subway Surfers Threats

  1. Intense competition
  2. Product life cycle time is less
  3. It's easy to copy an app
  4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
  5. The mobile app industry is very fragile
  6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
  7. Availability of substitute products

The threats in the SWOT Analysis of Subway Surfers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Subway Surfers SWOT analysis.

About Subway Surfers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Subway Surfers Overview
Parent Company



Application – Game


IT & Technology

Tagline/ Slogan

Join the most daring chase!


The game offers all sorts of unlockable goodies, but they're not too difficult to achieve. You can unlock more of them through exclusive deals, but the game's in-game currency is usually more than enough

Subway Surfers STP

Game for all Smartphone Users

Target Market

Young population having smartphones


A fun & challenging universal app with HD optimized graphics

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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