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Angry Birds SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: March 22, 2024Read time:

Here is a detailed SWOT analysis of Angry Birds covering strengths, weaknesses, opportunities and threats.

Angry Birds Strengths

  1. High awareness & top of the mind game
  2. High revenue and Huge customer base with over 2 billion downloads
  3. Many variants are available at affordable price
  4. Excellent customer service and public relations
  5. They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps
  6. Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand
  7. Excellent brand image and good branding strategy
  8. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it
  9. Involved in promotional activities like pairing with Rio for a super bowl ad

Above are the strengths in the SWOT Analysis of Angry Birds. The strengths of Angry Birds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Angry Birds Weaknesses

  1. It's difficult to maintain the game new & fresh and keep people coming back
  2. People get addicted to games for a short span hence limited brand loyalty

These were the weaknesses in the Angry Birds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Angry Birds Opportunities

  1. Increasing internet penetration & smart phone users
  2. Can do brand extension & introduce new angry birds based games
  3. Add more characters and keep the game fresh
  4. Rovio has also an option of create a movie series based on the angry birds theme
  5. Huge potential for in-app advertising

Above we covered the opportunities in Angry Birds SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Angry Birds

Angry Birds Threats

  1. Product Substitution and entry of many new products
  2. Product life cycle time is less and It's easy to copy an app with rapid technology change
  3. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
  4. The mobile app industry is very fragile
  5. Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world

The threats in the SWOT Analysis of Angry Birds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Angry Birds SWOT analysis.

Read Similar SWOT analysis

About Angry Birds

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Angry Birds Overview
Parent Company

Rovio Entertainment.


Mobile Application - Games


IT & Technology

Tagline/ Slogan



Being fun, it has a sense of escapism, bringing out the child in us

Angry Birds STP

People who play games

Target Market

All smartphone users who play games


A story of psychology sociology and addiction


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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