L & T Infotech SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4554

SWOT Analysis of L & T Infotech with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Larsen & Toubro Infotech Ltd.

Parent Company

Larson and Turbo


IT programming and services


IT and Technology

Tagline/ Slogan



One of the top Indian software company provides software solution and services



Enterprises seeking IT solutions, consulting and business outsourcing

Target Group

Large overseas enterprises.


Prominent provider of Information technology(IT) services and solutions

SWOT Analysis


1. Diversified revenue stream
2. Strong customer base

3. Global presence

4. Strong financial performance, revenue of US $ 650 million and employee strength of 15,000


1. Dependence on mature market
2. High customer concentration


1. Emerging markets
2. Emerging Cloud computing technology


1. High exposure to the foreign markets
2. Bigger MNC's entering India and competing for global clients
3. Economic slowdown and uncertainty in USA and Europe respectively



1. HCL
2. TCS
3. Wipro
4. Mahindra satyam

The table above concludes the L & T Infotech SWOT analysis along with its marketing and brand parameters.


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