L & T Infotech SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4554
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SWOT Analysis of L & T Infotech with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Larsen & Toubro Infotech Ltd.

Parent Company

Larson and Turbo

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

NA

USP

One of the top Indian software company provides software solution and services

STP

Segment

Enterprises seeking IT solutions, consulting and business outsourcing

Target Group

Large overseas enterprises.

Positioning

Prominent provider of Information technology(IT) services and solutions

SWOT Analysis

Strengths

1. Diversified revenue stream
2. Strong customer base

3. Global presence

4. Strong financial performance, revenue of US $ 650 million and employee strength of 15,000

Weaknesses

1. Dependence on mature market
2. High customer concentration

Opportunities

1. Emerging markets
2. Emerging Cloud computing technology

Threats

1. High exposure to the foreign markets
2. Bigger MNC's entering India and competing for global clients
3. Economic slowdown and uncertainty in USA and Europe respectively

Competition

Competitors

1. HCL
2. TCS
3. Wipro
4. Mahindra satyam


The table above concludes the L & T Infotech SWOT analysis along with its marketing and brand parameters.

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