L & T Infotech SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of L & T Infotech analyses the brand by its strengths, weaknesses, opportunities & threats. In L & T Infotech SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L & T Infotech to benchmark its business & performance as compared to the competitors. L & T Infotech is one of the leading brands in the IT & Technology sector.

The article below lists the L & T Infotech SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the L & T Infotech SWOT Analysis:

SWOT Analysis of L & T Infotech

For L & T Infotech, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

L & T Infotech Strengths

The strengths of L & T Infotech looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of L & T Infotech :

1. Diversified revenue stream
2. Strong customer base

3. Global presence

4. Strong financial performance, revenue of US $ 650 million and employee strength of 15,000

L & T Infotech Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the L & T Infotech SWOT Analysis:

1. Dependence on mature market
2. High customer concentration


L & T Infotech Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in L & T Infotech SWOT Analysis:

1. Emerging markets
2. Emerging Cloud computing technology

L & T Infotech Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of L & T Infotech are as mentioned:

1. High exposure to the foreign markets
2. Bigger MNC's entering India and competing for global clients
3. Economic slowdown and uncertainty in USA and Europe respectively


L & T Infotech Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of L & T Infotech:

1. HCL
2. TCS
3. Wipro
4. Mahindra satyam

Hence this concludes the L & T Infotech SWOT analysis.

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About L & T Infotech

L & T Infotech Overview
Parent Company

Larson and Turbo

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

NA

USP

One of the top Indian software company provides software solution and services

L & T Infotech STP
Segmentation

Enterprises seeking IT solutions, consulting and business outsourcing

Target Group

Large overseas enterprises.

Positioning

Prominent provider of Information technology(IT) services and solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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