Advanced Semiconductor Engineering SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4225
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SWOT Analysis of Advanced Semiconductor Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advanced Semiconductor Engineering

Parent Company

Advanced Semiconductor Engineering

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

NA

USP

Provides semiconductor packaging and testing technologies and services

Advanced Semiconductor Engineering STP

Segment

Enterprises which needs semiconductor products.

Target Group

B2B that includes Large and small enterprises

Positioning

The world leader in semiconductor packaging and testing technologies and services

Advanced Semiconductor Engineering SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Advanced Semiconductor Engineering. Strengths are:

1.Wide Range of products portfolio

2. Diversified business market and global presence

3. Company has global presence and employee base of more than 49,000.

Weaknesses

Here are the weaknesses of Advanced Semiconductor Engineering :

1. Dependence on third party contractors

Opportunities

Following are the Opportunities of Advanced Semiconductor Engineering :

1. Rising demand for the consumer electronics

2. Growth potential for semiconductor

Threats

The threats of Advanced Semiconductor Engineering are as mentioned :

1. Cyclical nature of semi-conductor Industry

2. Technological advancement

Advanced Semiconductor Engineering Competition

Competitors

Below are the 3 main Advanced Semiconductor Engineering competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

The brandguide table above concludes the Advanced Semiconductor Engineering SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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