Western Digital SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Western Digital analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Western Digital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Western Digital to benchmark its business & performance as compared to the competitors and industry. As of 2020, Western Digital is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Western Digital competitors and includes Western Digital target market, segmentation, positioning & Unique Selling Proposition (USP).

Western Digital SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

‘Western Digital’

Parent Company

Western Digital Corporation

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

“Put your life in it”

USP

High Speed Hard drives , Storage

STP

Segment

Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics

Positioning

Leaders in hard drive manufacturers

SWOT Analysis

Strengths

1. It has 2nd position in drive market industry, with highest return on Equity

2. It has huge network worldwide, with presence in 17 countries

3.  It has got wide range of products with it

4. Good reputation among customers

5. Recent acquisition of Komag Inc. has strengthen its market position in hard drive

Weaknesses

1. Increasing inventory level

2. High R&D Cost

Opportunities

1.Rapid growth in consumer electronic market

2. Increasing demand of PC and game software

3. New legislation requiring storage of information

4. Innovation in products for ex: company coming up with 640GB hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power

Threats

1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc.

2. Price war among competitors to attract new customers

Competition

Competitors

1. EMC corporation

2. Samsung

3. Seagate Technology

4. Compuage Infocom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Western Digital. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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