Western Digital SWOT Analysis
Western Digital SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Western Digital, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Western Digital is one of the leading brands in the IT & Technology sector. The article below lists the Western Digital SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
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‘Western Digital’ | ||
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Parent Company |
Western Digital Corporation | |
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Category |
Computer Storage Devices | |
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Sector |
IT and Technology | |
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Tagline/ Slogan |
“Put your life in it” | |
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USP |
High Speed Hard drives , Storage | |
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STP | ||
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Segment |
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics | |
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Target Group |
Manufacturers of mobile, desktops, laptops and consumer electronics | |
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Positioning |
Leaders in hard drive manufacturers | |
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SWOT Analysis | ||
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Strengths |
1. It has 2nd position in drive market industry, with highest return on Equity 2. It has huge network worldwide, with presence in 17 countries 3. It has got wide range of products with it 4. Good reputation among customers 5. Recent acquisition of Komag Inc. has strengthen its market position in hard drive | |
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Weaknesses |
1. Increasing inventory level 2. High R&D Cost | |
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Opportunities |
1.Rapid growth in consumer electronic market 2. Increasing demand of PC and game software 3. New legislation requiring storage of information 4. Innovation in products for ex: company coming up with 640GB hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power | |
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Threats |
1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc. 2. Price war among competitors to attract new customers | |
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Competition | ||
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Competitors |
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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