Western Digital SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4471

SWOT Analysis of Western Digital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Western Digital’

Parent Company

Western Digital Corporation


Computer Storage Devices


IT and Technology

Tagline/ Slogan

“Put your life in it”


High Speed Hard drives , Storage



Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics


Leaders in hard drive manufacturers

SWOT Analysis


1. It has 2nd position in drive market industry, with highest return on Equity

2. It has huge network worldwide, with presence in 17 countries

3.  It has got wide range of products with it

4. Good reputation among customers

5. Recent acquisition of Komag Inc. has strengthen its market position in hard drive


1. Increasing inventory level

2. High R&D Cost


1.Rapid growth in consumer electronic market

2. Increasing demand of PC and game software

3. New legislation requiring storage of information

4. Innovation in products for ex: company coming up with 640GB hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power


1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc.

2. Price war among competitors to attract new customers



1. EMC corporation

2. Samsung

3. Seagate Technology

4. Compuage Infocom

The brandguide table above concludes the Western Digital SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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