NHN Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NHN Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In NHN Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NHN Corporation to benchmark its business & performance as compared to the competitors. NHN Corporation is one of the leading brands in the IT & Technology sector.

The article below lists the NHN Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the NHN Corporation SWOT Analysis:

SWOT Analysis of NHN Corporation

For NHN Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

NHN Corporation Strengths

The strengths of NHN Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of NHN Corporation :

1. One of the largest Korean Internet company in terms of net profit

2. Wide range of convenient and innovative online services

3. Company in growing phase and hence wide opportunity to grow

4. High customer loyalty

5. Successful merger and acquisitions

6.Pioneer in online gaming

NHN Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NHN Corporation SWOT Analysis:

1. Less presence in global market

2. Mostly restricted to South Korea for revenues

3. Relatively new hence brand recall is less


NHN Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NHN Corporation SWOT Analysis:

1. Huge market for online gaming in South korea, USA and Japan

2. Few local players to compete with

3. Mobile application developers

4. Broaden into wireless internet market

NHN Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NHN Corporation are as mentioned:

1. Fierce entrance competition among the late palyers

2. Government intervention in the service, as main customer base is South Korea


NHN Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of NHN Corporation:

1. Netease

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu

Hence this concludes the NHN Corporation SWOT analysis.

Continue reading more about the brand/company.

About NHN Corporation

NHN Corporation Overview
Parent Company

NHN Corporation

Category

Computer  Services

Sector

IT & Technology

Tagline/ Slogan

Connect with People

USP

Attractive online gaming portal and internet services

NHN Corporation STP
Segmentation

People using internet for gaming, entertainment

Target Market

Urban middle and upper middle class individuals

Positioning

Next generation network service provider


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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