NHN Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NHN Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In NHN Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NHN Corporation to benchmark its business & performance as compared to the competitors. NHN Corporation is one of the leading brands in the IT & Technology sector.

The table below lists the NHN Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top NHN Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

NHN Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NHN Corporation Brand Analysis
Parent Company

NHN Corporation


Computer  Services


IT & Technology

Tagline/ Slogan

Connect with People


Attractive online gaming portal and internet services

NHN Corporation STP

People using internet for gaming, entertainment

Target Group

Urban middle and upper middle class individuals


Next generation network service provider

SWOT Analysis of NHN Corporation
NHN Corporation Strengths

Below are the Strengths in the SWOT Analysis of NHN Corporation:

1. One of the largest Korean Internet company in terms of net profit

2. Wide range of convenient and innovative online services

3. Company in growing phase and hence wide opportunity to grow

4. High customer loyalty

5. Successful merger and acquisitions

6.Pioneer in online gaming

NHN Corporation Weaknesses

Here are the weaknesses in the NHN Corporation SWOT Analysis:

1. Less presence in global market

2. Mostly restricted to South Korea for revenues

3. Relatively new hence brand recall is less

NHN Corporation Opportunities

Following are the Opportunities in NHN Corporation SWOT Analysis:

1. Huge market for online gaming in South korea, USA and Japan

2. Few local players to compete with

3. Mobile application developers

4. Broaden into wireless internet market

NHN Corporation Threats

The threats in the SWOT Analysis of NHN Corporation are as mentioned:

1. Fierce entrance competition among the late palyers

2. Government intervention in the service, as main customer base is South Korea

NHN Corporation Competition
NHN Corporation Competitors

Below are the top 5 competitors of NHN Corporation:

1. Netease

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NHN Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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