NHN Corporation SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Here is a detailed SWOT analysis of NHN Corporation covering strengths, weaknesses, opportunities and threats.

NHN Corporation Strengths

  1. One of the largest Korean Internet company in terms of net profit
  2. Wide range of convenient and innovative online services
  3. Company in growing phase and hence wide opportunity to grow
  4. High customer loyalty
  5. Successful merger and acquisitions
  6. Pioneer in online gaming

Above are the strengths in the SWOT Analysis of NHN Corporation. The strengths of NHN Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

NHN Corporation Weaknesses

  1. Less presence in global market
  2. Mostly restricted to South Korea for revenues
  3. Relatively new hence brand recall is less

These were the weaknesses in the NHN Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

NHN Corporation Opportunities

  1. Huge market for online gaming in South korea, USA and Japan
  2. Few local players to compete with
  3. Mobile application developers
  4. Broaden into wireless internet market

Above we covered the opportunities in NHN Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

NHN Corporation Threats

  1. Fierce entrance competition among the late palyers
  2. Government intervention in the service, as main customer base is South Korea

The threats in the SWOT Analysis of NHN Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the NHN Corporation SWOT analysis.

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About NHN Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

NHN Corporation Overview
Parent Company

NHN Corporation

Category

Computer  Services

Sector

IT & Technology

Tagline/ Slogan

Connect with People

USP

Attractive online gaming portal and internet services

NHN Corporation STP
Segmentation

People using internet for gaming, entertainment

Target Market

Urban middle and upper middle class individuals

Positioning

Next generation network service provider


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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