NHN Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of NHN Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NHN Corporation

Parent Company

NHN Corporation


Computer  Services


IT and Technology

Tagline/ Slogan

Connect with People


Attractive online gaming portal and internet services



People using internet for gaming, entertainment

Target Group

Urban middle and upper middle class individuals


Next generation network service provider

SWOT Analysis


1. One of the largest Korean Internet company in terms of net profit

2. Wide range of convenient and innovative online services

3. Company in growing phase and hence wide opportunity to grow

4. High customer loyalty

5. Successful merger and acquisitions

6.Pioneer in online gaming


1. Less presence in global market

2. Mostly restricted to South Korea for revenues

3. Relatively new hence brand recall is less


1. Huge market for online gaming in South korea, USA and Japan

2. Few local players to compete with

3. Mobile application developers

4. Broaden into wireless internet market


1. Fierce entrance competition among the late palyers

2. Government intervention in the service, as main customer base is South Korea



1. Netease

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu

The table above concludes the NHN Corporation SWOT analysis along with its marketing and brand parameters.


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