Check Point Software SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Check Point Software analyses the brand by its strengths, weaknesses, opportunities & threats. In Check Point Software SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Check Point Software to benchmark its business & performance as compared to the competitors. Check Point Software is one of the leading brands in the IT & Technology sector.

The table below lists the Check Point Software SWOT (Strengths, Weaknesses, Opportunities, Threats), top Check Point Software competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Check Point Software SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Check Point Software Brand Analysis
Parent Company

Check Point Software Technology Ltd.

Category

Computer  Services

Sector

IT & Technology

Tagline/ Slogan

Look to security leader to protect your business

USP

Excellent IT security solutions

Check Point Software STP
Segment

Worldwide firm requiring IT security solutions

Target Group

Enterprises, service providers, small and medium-sized businesses, and consumers

Positioning

Delivering market-leading internal and endpoint security solutions to help customers defeat network threats

SWOT Analysis of Check Point Software
Check Point Software Strengths

Below are the Strengths in the SWOT Analysis of Check Point Software:

1. Large number of acquisitions have strengthened the brand

2. Excellent working environment

3. Expertise in business and IT security solutions

4. Strong R&D to develop new security solution

5. Leaders in the market

Check Point Software Weaknesses

Here are the weaknesses in the Check Point Software SWOT Analysis:

1. Extremely competitive environment means limited market share

2. Concentrated to only security solutions

Check Point Software Opportunities

Following are the Opportunities in Check Point Software SWOT Analysis:

1. Strategic acquisitions to ensure expansion

2. Increasing demand of IT security systems in network and databases etc.

3. Huge untapped global market, uneducated people about network security needs

Check Point Software Threats

The threats in the SWOT Analysis of Check Point Software are as mentioned:

1. Political risks and govt policies

2. Threat of new entrant with low price value proposition

3. Large global competitors

Check Point Software Competition
Check Point Software Competitors

Below are the top 3 competitors of Check Point Software:

1. ADT Security services

2. Sentry technology Corp.

3. N.V. Nederlandsche Apparatenfabriek


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Check Point Software. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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