Check Point Software SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Check Point Software SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Check Point Software, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Check Point Software to benchmark its business & performance as compared to the competitors, and make strategic improvements. Check Point Software is one of the leading brands in the IT & Technology sector.

The article below lists the Check Point Software SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Check Point Software SWOT Analysis:

SWOT Analysis of Check Point Software

For Check Point Software, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Check Point Software Strengths

The strengths of Check Point Software looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Check Point Software :

1. Large number of acquisitions have strengthened the brand

2. Excellent working environment

3. Expertise in business and IT security solutions

4. Strong R&D to develop new security solution

5. Leaders in the market

Check Point Software Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Check Point Software SWOT Analysis:

1. Extremely competitive environment means limited market share

2. Concentrated to only security solutions

Check Point Software Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Check Point Software SWOT Analysis:

1. Strategic acquisitions to ensure expansion

2. Increasing demand of IT security systems in network and databases etc.

3. Huge untapped global market, uneducated people about network security needs

Check Point Software Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Check Point Software are as mentioned:

1. Political risks and govt policies

2. Threat of new entrant with low price value proposition

3. Large global competitors

Check Point Software Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Check Point Software:

1. ADT Security services

2. Sentry technology Corp.

3. N.V. Nederlandsche Apparatenfabriek

Hence this concludes the Check Point Software SWOT analysis.

Continue reading more about the brand/company.

About Check Point Software

Check Point Software Overview
Parent Company

Check Point Software Technology Ltd.


Computer  Services


IT & Technology

Tagline/ Slogan

Look to security leader to protect your business


Excellent IT security solutions

Check Point Software STP

Worldwide firm requiring IT security solutions

Target Market

Enterprises, service providers, small and medium-sized businesses, and consumers


Delivering market-leading internal and endpoint security solutions to help customers defeat network threats

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Check Point Software. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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