Check Point Software SWOT Analysis, Competitors & USP

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SWOT Analysis of Check Point Software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Check Point Software

Parent Company

Check Point Software Technology Ltd.

Category

Computer  Services

Sector

IT & Technology

Tagline/ Slogan

Look to security leader to protect your business

USP

Excellent IT security solutions

Check Point Software STP

Segment

Worldwide firm requiring IT security solutions

Target Group

Enterprises, service providers, small and medium-sized businesses, and consumers

Positioning

Delivering market-leading internal and endpoint security solutions to help customers defeat network threats

Check Point Software SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Check Point Software :

1. Large number of acquisitions have strengthened the brand

2. Excellent working environment

3. Expertise in business and IT security solutions

4. Strong R&D to develop new security solution

5. Leaders in the market

Weaknesses

1. Extremely competitive environment means limited market share

2. Concentrated to only security solutions

Opportunities

1. Strategic acquisitions to ensure expansion

2. Increasing demand of IT security systems in network and databases etc.

3. Huge untapped global market, uneducated people about network security needs

Threats

1. Political risks and govt policies

2. Threat of new entrant with low price value proposition

3. Large global competitors

Check Point Software Competition

Competitors

Below are the 3 main Check Point Software competitors :

1. ADT Security services

2. Sentry technology Corp.

3. N.V. Nederlandsche Apparatenfabriek


The brandguide table above concludes the Check Point Software SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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