Grupo Elektra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Grupo Elektra analyses the brand by its strengths, weaknesses, opportunities & threats. In Grupo Elektra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grupo Elektra to benchmark its business & performance as compared to the competitors. Grupo Elektra is one of the leading brands in the IT & Technology sector.

The table below lists the Grupo Elektra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Grupo Elektra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Grupo Elektra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Grupo Elektra Brand Analysis
Parent Company

Grupo Salinas


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

Revalue your world; Small payments to pay little


Provide consumer credit at reasonable pricing

Grupo Elektra STP

People of Mexico and Central America

Target Group

People purchasing electronics and specialty  items and Financial Services


Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores and banking branches

SWOT Analysis of Grupo Elektra
Grupo Elektra Strengths

Below are the Strengths in the SWOT Analysis of Grupo Elektra:

1. Strategic alliance with big suppliers

2. Operates more than 2000 sales points in Mexico and Central America

3. In store credit facility for consumers

4. Credibility among its customers

5. Ease of financial services for the customers

Grupo Elektra Weaknesses

Here are the weaknesses in the Grupo Elektra SWOT Analysis:

1. Most of the business concentrated in Latin America

2. Resource management not matching sector leaders

Grupo Elektra Opportunities

Following are the Opportunities in Grupo Elektra SWOT Analysis:

1. Entry into other parts of world

2. Huge potential in delivering financial products

3. Diversifying the product line in retail business

4. Strategic alliances with the government and institutions

Grupo Elektra Threats

The threats in the SWOT Analysis of Grupo Elektra are as mentioned:

1. Global economic slowdown

2. E-commerce penetration from competitors

3. Increasing competition globally

Grupo Elektra Competition
Grupo Elektra Competitors

Below are the top 3 competitors of Grupo Elektra:

1. Comerci


3. WalMart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Grupo Elektra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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