Grupo Elektra SWOT Analysis, Competitors & USP

Grupo Elektra SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Grupo Elektra, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grupo Elektra to benchmark its business & performance as compared to the competitors, and make strategic improvements. Grupo Elektra is one of the leading brands in the IT & Technology sector.

The article below lists the Grupo Elektra SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Grupo Elektra SWOT Analysis:

SWOT Analysis of Grupo Elektra

For Grupo Elektra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Grupo Elektra Strengths

The strengths of Grupo Elektra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Grupo Elektra :

1. Strategic alliance with big suppliers

2. Operates more than 2000 sales points in Mexico and Central America

3. In store credit facility for consumers

4. Credibility among its customers

5. Ease of financial services for the customers

Grupo Elektra Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Grupo Elektra SWOT Analysis:

1. Most of the business concentrated in Latin America

2. Resource management not matching sector leaders

Grupo Elektra Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Grupo Elektra SWOT Analysis:

1. Entry into other parts of world

2. Huge potential in delivering financial products

3. Diversifying the product line in retail business

4. Strategic alliances with the government and institutions

Grupo Elektra Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Grupo Elektra are as mentioned:

1. Global economic slowdown

2. E-commerce penetration from competitors

3. Increasing competition globally

Grupo Elektra Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Grupo Elektra:

1. Comerci

2. FAMSA

3. WalMart

Hence this concludes the Grupo Elektra SWOT analysis.

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About Grupo Elektra

Grupo Elektra Overview
Parent Company	Grupo Salinas
Category	Computer & Electronics Retail
Sector	IT & Technology
Tagline/ Slogan	Revalue your world; Small payments to pay little
USP	Provide consumer credit at reasonable pricing
Grupo Elektra STP
Segmentation	People of Mexico and Central America
Target Market	People purchasing electronics and specialty  items and Financial Services
Positioning	Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores and banking branches

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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