Grupo Elektra SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2646

SWOT Analysis of Grupo Elektra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Elektra

Parent Company

Grupo Salinas


Computer & Electronics Retail


IT and Technology

Tagline/ Slogan

Revalue your world; Small payments to pay little


Provide consumer credit at reasonable pricing



People of Mexico and Central America

Target Group

People purchasing electronics and specialty  items and Financial Services


Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores and banking branches

SWOT Analysis


1. Strategic alliance with big suppliers

2. Operates more than 2000 sales points in Mexico and Central America

3. In store credit facility for consumers

4. Credibility among its customers

5. Ease of financial services for the customers


1. Most of the business concentrated in Latin America

2. Resource management not matching sector leaders


1. Entry into other parts of world

2. Huge potential in delivering financial products

3. Diversifying the product line in retail business

4. Strategic alliances with the government and institutions


1. Global economic slowdown

2. E-commerce penetration from competitors

3. Increasing competition globally



1. Comerci


3. WalMart

The table above concludes the Grupo Elektra SWOT analysis along with its marketing and brand parameters.


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