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Fashion and You SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 07, 2023Read time:

Here is a detailed SWOT analysis of Fashion and You covering strengths, weaknesses, opportunities and threats.

Fashion and You Strengths

  1. Every day, it comes up with new Sales daily which offers upto 80% off on products.
  2. Strong customer base of approx 600,000+ registered users.
  3. Collaboration with 1,500 Indian brands and 100 plus international brands.
  4. First ecommerce portal to have 1,000,000 fans on social media.
  5. It sells its products to over 8,000 pin codes.
  6. Funded by investors like Norwest Venture Partners, Nokia Growth Partners, Sequoia Capital etc and backed by Smile Group.
  7. Fashion and you juniors was launched to cater to the needs of kids, new moms, thereby increasing its diversification.

Above are the strengths in the SWOT Analysis of Fashion and You. The strengths of Fashion and You looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fashion and You Weaknesses

  1. Too much emphasis on luxury brands can prevent it from leveraging economics of scale.
  2. Limited aggressive marketing campaigns.

These were the weaknesses in the Fashion and You SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fashion and You Opportunities

  1. Expanding to other international markets.
  2. Heavy marketing campaign to attract the affluent population in tier 2 and 3 cities.
  3. Increasing partnership with international designers and fashion houses like how Koovs is doing.

Above we covered the opportunities in Fashion and You SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fashion and You Threats

  1. Big investors investing in rival websites like Rocket Internet Backing jabong or the acquisition of Myntra by Flipkart.
  2. Many competitors like Myntra, Koovs are in the designer wear retailing segment.

The threats in the SWOT Analysis of Fashion and You are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fashion and You SWOT analysis.

Read Similar SWOT analysis

About Fashion and You

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fashion and You Overview
Parent Company

Smile Group




IT & Technology

Tagline/ Slogan

Indulge Yourself


Wide collection of products at very competitive prices.



Brand conscious customers who prefer online medium of shopping

Target Market

Middle-High income, fashion and brand conscious online shoppers.


Flash Sale-Fashionable luxury products at discounted rates

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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