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Grupo Elektra SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 03, 2023Read time:

Here is a detailed SWOT analysis of Grupo Elektra covering strengths, weaknesses, opportunities and threats.

Grupo Elektra Strengths

  1. Strategic alliance with big suppliers
  2. Operates more than 2000 sales points in Mexico and Central America
  3. In store credit facility for consumers
  4. Credibility among its customers
  5. Ease of financial services for the customers

Above are the strengths in the SWOT Analysis of Grupo Elektra. The strengths of Grupo Elektra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Grupo Elektra Weaknesses

  1. Most of the business concentrated in Latin America
  2. Resource management not matching sector leaders

These were the weaknesses in the Grupo Elektra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Grupo Elektra Opportunities

  1. Entry into other parts of world
  2. Huge potential in delivering financial products
  3. Diversifying the product line in retail business
  4. Strategic alliances with the government and institutions

Above we covered the opportunities in Grupo Elektra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Grupo Elektra Threats

  1. Global economic slowdown
  2. E-commerce penetration from competitors
  3. Increasing competition globally

The threats in the SWOT Analysis of Grupo Elektra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Grupo Elektra SWOT analysis.

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About Grupo Elektra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Grupo Elektra Overview
Parent Company

Grupo Salinas


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

Revalue your world; Small payments to pay little


Provide consumer credit at reasonable pricing

Grupo Elektra STP

People of Mexico and Central America

Target Market

People purchasing electronics and specialty  items and Financial Services


Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores and banking branches

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Grupo Elektra. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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