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Koovs SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: December 14, 2023Read time:

Here is a detailed SWOT analysis of Koovs covering strengths, weaknesses, opportunities and threats.

Koovs Strengths

  1. Collaboration with biggest names of international fashion industry.
  2. Fresh fashion with 150 plus branded products getting launched every week.
  3. Private label fashion collection gets launched every month with the help of its London based fashion hub..
  4. Decision to go public by listing under AIM, a sub market of London Stock Exchange.
  5. Collaboration with UK’s popular contemporary fashion company- Supremebeing leading to Stanton Warriers creating a fresh collection for Koovs.
  6. Collections like “Giles at Koovs” by famous designer Giles Deacon or collection by British brand “Hype” increases the fashion quotient of Koovs.
  7. It has international brands like French Connection, Emporio Armani, Calvin Klein etc .

Above are the strengths in the SWOT Analysis of Koovs. The strengths of Koovs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Koovs Weaknesses

  1. Relatively less brand visibility in India in comparison to its strong competitors.
  2. People in India still not very comfortable making online payments means limited customers

These were the weaknesses in the Koovs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Koovs Opportunities

  1. Tie ups with various high end offline fashion stores to sell products under “Koovs” brand.
  2. Bringing in more high profile Indian fashion designers on board to cater to Indian taste.
  3. Increasing its brand visibility by showcasing their collections in major fashion weeks like Lakme Fashion Week, Wills India Fashion week etc

Above we covered the opportunities in Koovs SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Koovs Threats

  1. Increased competition from ecommerce giants like myntra, jabong etc who have better visibility
  2. Heavy discounts offered by competitors.
  3. Reliance on offline stores and designer’s boutiques for high end fashion products

The threats in the SWOT Analysis of Koovs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Koovs SWOT analysis.

About Koovs

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Koovs Overview
Parent Company

Marble E-retail Pvt. Ltd.




IT & Technology

Tagline/ Slogan

An exclusive fashion e-store & styling partner


High on fashion appeal with many international brands onboard.

Koovs STP

Fashion and brand conscious online shoppers

Target Market

Middle-High income, fashion conscious, young online shoppers


One stop store for every fashion need

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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