Juniper Networks SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Juniper Networks analyses the brand by its strengths, weaknesses, opportunities & threats. In Juniper Networks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Juniper Networks to benchmark its business & performance as compared to the competitors. Juniper Networks is one of the leading brands in the IT & Technology sector.

The article below lists the Juniper Networks SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Juniper Networks SWOT Analysis:

SWOT Analysis of Juniper Networks

For Juniper Networks, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Juniper Networks Strengths

The strengths of Juniper Networks looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Juniper Networks :

1. Strong portfolio of offerings in IT and internet

2. Strategic relationship with customers as well as clients

3. Strong R & D capabilities with nearly 10,000 employees

4. Has healthy financials and revenues

5. Assocation with top global IT and telecom companies

6. The company designs and sells high-performance Internet Protocol network products and services

Juniper Networks Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Juniper Networks SWOT Analysis:

1. Limited scale and brand awareness

2. Has to heavily invest in research due to short life cycle of technology


Juniper Networks Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Juniper Networks SWOT Analysis:

1.Data Intensive applications

2. Growing demand for cloud computing

3. It can strengthen its ties with domestic mainstream carriers

4. Increase in usage of 3G and high bandwidth infrastructure

Juniper Networks Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Juniper Networks are as mentioned:

1.External factors like political instability and economic instability

2. High volatility in markets

3. Highly competitive telecommunications market

4. ZTE might face problems because of the increase in the taxes


Juniper Networks Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Juniper Networks:

1.Cisco Systems, Inc.
2.Alcatel-Lucent
3.Huawei Investment Holding Co., Ltd.

Hence this concludes the Juniper Networks SWOT analysis.

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About Juniper Networks

Juniper Networks Overview
Parent Company

Juniper Networks

Category

Communication Equipment

Sector

IT & Technology

Tagline/ Slogan

Juniper Your Net.

USP

Juniper Networks, Inc. designs, development, and sells unique and customized security solutions for networks worldwide

Juniper Networks STP
Segmentation

Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, network equipment

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services

Positioning

Juniper offers a high-performance network infrastructure built on simplicity, security, openness, and scale.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Juniper Networks. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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