Juniper Networks SWOT Analysis, USP & Competitors

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SWOT Analysis of Juniper Networks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Juniper Networks

Parent Company

Juniper Networks


Communication Equipment


IT and Technology

Tagline/ Slogan

Juniper Your Net.


Juniper Networks, Inc. designs, development, and sells unique and customized security solutions for networks worldwide



Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, network equipment

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


Juniper offers a high-performance network infrastructure built on simplicity, security, openness, and scale.

SWOT Analysis


1. Strong portfolio of offerings in IT and internet

2. Strategic relationship with customers as well as clients

3. Strong R & D capabilities with nearly 10,000 employees

4. Has healthy financials and revenues

5. Assocation with top global IT and telecom companies

6. The company designs and sells high-performance Internet Protocol network products and services


1. Limited scale and brand awareness

2. Has to heavily invest in research due to short life cycle of technology


1.Data Intensive applications

2. Growing demand for cloud computing

3. It can strengthen its ties with domestic mainstream carriers

4. Increase in usage of 3G and high bandwidth infrastructure


1.External factors like political instability and economic instability

2. High volatility in markets

3. Highly competitive telecommunications market

4. ZTE might face problems because of the increase in the taxes



1.Cisco Systems, Inc.
3.Huawei Investment Holding Co., Ltd.

The table above concludes the Juniper Networks SWOT analysis along with its marketing and brand parameters.


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