Juniper Networks SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Juniper Networks analyses the brand by its strengths, weaknesses, opportunities & threats. In Juniper Networks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Juniper Networks to benchmark its business & performance as compared to the competitors. Juniper Networks is one of the leading brands in the IT & Technology sector.

The table below lists the Juniper Networks SWOT (Strengths, Weaknesses, Opportunities, Threats), top Juniper Networks competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Juniper Networks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Juniper Networks Brand Analysis
Parent Company

Juniper Networks


Communication Equipment


IT & Technology

Tagline/ Slogan

Juniper Your Net.


Juniper Networks, Inc. designs, development, and sells unique and customized security solutions for networks worldwide

Juniper Networks STP

Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, network equipment

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


Juniper offers a high-performance network infrastructure built on simplicity, security, openness, and scale.

SWOT Analysis of Juniper Networks
Juniper Networks Strengths

Below are the Strengths in the SWOT Analysis of Juniper Networks:

1. Strong portfolio of offerings in IT and internet

2. Strategic relationship with customers as well as clients

3. Strong R & D capabilities with nearly 10,000 employees

4. Has healthy financials and revenues

5. Assocation with top global IT and telecom companies

6. The company designs and sells high-performance Internet Protocol network products and services

Juniper Networks Weaknesses

Here are the weaknesses in the Juniper Networks SWOT Analysis:

1. Limited scale and brand awareness

2. Has to heavily invest in research due to short life cycle of technology

Juniper Networks Opportunities

Following are the Opportunities in Juniper Networks SWOT Analysis:

1.Data Intensive applications

2. Growing demand for cloud computing

3. It can strengthen its ties with domestic mainstream carriers

4. Increase in usage of 3G and high bandwidth infrastructure

Juniper Networks Threats

The threats in the SWOT Analysis of Juniper Networks are as mentioned:

1.External factors like political instability and economic instability

2. High volatility in markets

3. Highly competitive telecommunications market

4. ZTE might face problems because of the increase in the taxes

Juniper Networks Competition
Juniper Networks Competitors

Below are the top 3 competitors of Juniper Networks:

1.Cisco Systems, Inc.
3.Huawei Investment Holding Co., Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Juniper Networks. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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