Arrow Electronics SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Arrow Electronics is one of the leading brands in the IT & Technology sector. Arrow Electronics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arrow Electronics:

Arrow Electronics Strengths

  1. Huge product portfolio – one of the broadest in its segment
  2. High global presence – in about 80 countries and territories
  3. Strong employee base, of about 16,000 employees worldwide
  4. Customer base  is huge– caters to over 1,00,000 customers across the globe
  5. It is one of the most reputed electronics companies in the US

Above are the strengths in the SWOT Analysis of Arrow Electronics. The strengths of Arrow Electronics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arrow Electronics Weaknesses

  1. Arrow largely relies on the demand of its products and services originating from the semiconductor
  2. industry
  3. The sale of its major products are cylical this means marked periods of boom and slump
  4. Declining financial performance – with net profits dropping is a concern

These were the weaknesses in the Arrow Electronics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arrow Electronics Opportunities

  1. High focus on inorganic growth – through mergers and acquisitions enables the company to leverage on the strengths of the companies it acquires, some of which are – Redemtech and Global Link Technology
  2. New distribution tie-ups, helping to increase penetration in newer areas – in August 2013, it tied up with Emerson Network Power’s Liebert infrastructure support products
  3. Arrow signed a distribution agreement with KORE Telematics, a wireless services provider specializing in the machine-to-machine (M2M) communications market

Above we covered the opportunities in Arrow Electronics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arrow Electronics Threats

  1. Intense competition, particularly with respect to prices,franchises, and product availability
  2. Stringent laws that need to be complied with among them - EU Restriction of the Use of Certain Hazardous Substances and Waste Electrical and Electronic Equipment Directives, the EU REACH (chemical registration) Directive, the China law on Management Methods for Controlling Pollution by Electronic Information Products, and various other laws
  3. Major revenues are generated from international businesses, this poses a threat as global fluctuations will greatly impact the company

The threats in the SWOT Analysis of Arrow Electronics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arrow Electronics SWOT analysis.

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About Arrow Electronics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arrow Electronics Overview
Parent Company

Arrow Electronics Inc.

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan -
USP

Specialised services and expertise across the product lifecycle

Arrow Electronics STP
Segmentation

Electronic components and enterprise computing solutions

Target Group

Corporates, electronics manufacturers, SMEs

Positioning

Connecting customers to the right technology at the right place at the right time and at the right price.

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Arrow Electronics. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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