Arrow Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Arrow Electronics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arrow Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arrow Electronics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arrow Electronics is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arrow Electronics competitors and includes Arrow Electronics target market, segmentation, positioning & Unique Selling Proposition (USP).

Arrow Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arrow Electronics Brand Analysis
Parent Company

Arrow Electronics Inc.




IT & Technology

Tagline/ Slogan -

Specialised services and expertise across the product lifecycle

Arrow Electronics STP
Arrow Electronics Segmentation

Electronic components and enterprise computing solutions

Target Group

Corporates, electronics manufacturers, SMEs

Arrow Electronics Positioning

Connecting customers to the right technology at the right place at the right time and at the right price.

Arrow Electronics SWOT Analysis
Arrow Electronics Strengths

Below are the Strengths in the SWOT Analysis of Arrow Electronics:

1. Huge product portfolio – one of the broadest in its segment
2. High global presence – in about 80 countries and territories
3. Strong employee base, of about 16,000 employees worldwide
4. Customer base  is huge– caters to over 1,00,000 customers across the globe

5. It is one of the most reputed electronics companies in the US

Arrow Electronics Weaknesses

Here are the weaknesses in the Arrow Electronics SWOT Analysis:

1. Arrow largely relies on the demand of its products and services originating from the semiconductor

2. The sale of its major products are cylical this means marked periods of boom and slump
3. Declining financial performance – with net profits dropping is a concern

Arrow Electronics Opportunities

Following are the Opportunities in Arrow Electronics SWOT Analysis:

1.High focus on inorganic growth – through mergers and acquisitions enables the company to leverage on the strengths of the companies it acquires, some of which are – Redemtech and Global Link Technology
2. New distribution tie-ups, helping to increase penetration in newer areas – in August 2013, it tied up with Emerson Network Power’s Liebert infrastructure support products
3. Arrow signed a distribution agreement with KORE Telematics, a wireless services provider specializing in the machine-to-machine (M2M) communications market

Arrow Electronics Threats

The threats in the SWOT Analysis of Arrow Electronics are as mentioned:

1. Intense competition, particularly with respect to prices,franchises, and product availability
2. Stringent laws that need to be complied with among them - EU Restriction of the Use of Certain Hazardous Substances and Waste Electrical and Electronic Equipment Directives, the EU REACH (chemical registration) Directive, the China law on Management Methods for Controlling Pollution by Electronic Information Products, and various other laws
3. Major revenues are generated from international businesses, this poses a threat as global fluctuations will greatly impact the company

Arrow Electronics Competition

Below are the top 7 Arrow Electronics competitors:

1. Ingram Micro Inc.

2. Tech Data Corporation

3. Avnet, Inc.

4. Flextronics International Ltd.

5. Jabil Circuit, Inc.

6. WESCO International, Inc

7. Future Electronics, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arrow Electronics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin