Published in IT & Technology category by MBA Skool Team
Keyence is one of the leading brands in the IT & Technology sector. Keyence SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Keyence:
Strong focus on new product development - Keyence incurred a substantial capital expenditureon new product development
Strong R&D focus - R&D costs constituted substantial part of the total operating costs of the company
Strong network capabilities - own network of warehouse centers spread around 40 countries that ship orders on the same day
they are received
Strong employee base of about 3500 employees
Its product portfolio includes sensors, barcode readers, vision systems, measuring equipment and digital microscopes.
Above are the strengths in the SWOT Analysis of Keyence. The strengths of Keyence looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong dependence on Japanese econom is a concern
Networks focussed mainly in western Japan
Relatively low global presence in comparison to competitors
These were the weaknesses in the Keyence SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strong growth of the global control systems market
Keyence’s products are used widely in global automation and process control industry to make industrial processes faster and efficient
Keyence laser markers
utilize 3-Axis technology to mark product numbers, logos and barcodes – this industry is growing at a rapid pace
Above we covered the opportunities in Keyence SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Disruptions due to natural disasters are a big threat as the company is primarily based out of Japan - The direct costs of the damage from the earthquake are huge
Radio frequency identification (RFID) tags are an innovative substitute for bar code and are fast eating up the market share of Keyence’s products
The threats in the SWOT Analysis of Keyence are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keyence SWOT analysis.
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