Delta Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2286

SWOT Analysis of Delta Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delta Electronics

Parent Company

Delta Electronics




IT and Technology

Tagline/ Slogan

Care for the Environment, Energy-saving and Our Green Earth


Leading player in the segments that it is present in



Power management solutions

Target Group

Power sector, SMEs, Corporates, Governments


Sustainable manager of energy

SWOT Analysis


1. Strong employee base of about 68,000 employees
2. Strong global presence – in Australia, Europe, America and Asia
3. Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently

4. World leader in power supply and energy components field

5. It is one of the largest producer of switching power supplies and DC brushless fans


1. Manufacturing capabilities concentrated only in Taiwan
2. Financial position affected by heavy investment in R&D


1. Growing global focus on information systems and ICT will be a boost for the company’s business
2. Recent internal changes to help boost the company’s transition to help adapt to global changes
3. Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader


1. In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
2. Need to comply with stringent environmental laws and regulations
3. Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries



1. Cincon Electronics Co., Ltd.

2. E-Chin Technology Co., Ltd.

3. Minmax Technology Co., Ltd.

The table above concludes the Delta Electronics SWOT analysis along with its marketing and brand parameters.


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