Delta Electronics SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3581

SWOT analysis of Delta Electronics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Delta Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Electronics to benchmark its business & performance as compared to the competitors and industry. Delta Electronics is one of the leading brands in the IT & Technology sector. The table below also lists the top Delta Electronics competitors and elaborates Delta Electronics market segmentation, target group, positioning & Unique Selling Proposition (USP).

Delta Electronics SWOT, Competitors, Marketing STP & Brand analysis Table
Delta Electronics Brand Analysis
Parent Company

Delta Electronics

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

Care for the Environment, Energy-saving and Our Green Earth

USP

Leading player in the segments that it is present in

Delta Electronics STP
Segment

Power management solutions

Target Group

Power sector, SMEs, Corporates, Governments

Positioning

Sustainable manager of energy

Delta Electronics SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Delta Electronics. Strengths are:

1. Strong employee base of about 68,000 employees
2. Strong global presence – in Australia, Europe, America and Asia
3. Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently

4. World leader in power supply and energy components field

5. It is one of the largest producer of switching power supplies and DC brushless fans

Weaknesses

Here are the weaknesses in the Delta Electronics SWOT Analysis:

1. Manufacturing capabilities concentrated only in Taiwan
2. Financial position affected by heavy investment in R&D

Opportunities

Following are the Opportunities in Delta Electronics SWOT Analysis:

1. Growing global focus on information systems and ICT will be a boost for the company’s business
2. Recent internal changes to help boost the company’s transition to help adapt to global changes
3. Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader

Threats

The threats in the SWOT Analysis of Delta Electronics are as mentioned:

1. In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
2. Need to comply with stringent environmental laws and regulations
3. Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries

Delta Electronics Competition
Competitors

Below are the top 3 Delta Electronics competitors:

1. Cincon Electronics Co., Ltd.

2. E-Chin Technology Co., Ltd.

3. Minmax Technology Co., Ltd.

The brandguide table above concludes the Delta Electronics SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delta Electronics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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