Delta Electronics SWOT Analysis, Competitors & USP

Delta Electronics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Delta Electronics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Electronics to benchmark its business & performance as compared to the competitors, and make strategic improvements. Delta Electronics is one of the leading brands in the IT & Technology sector.

The article below lists the Delta Electronics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Delta Electronics SWOT Analysis:

SWOT Analysis of Delta Electronics

For Delta Electronics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Delta Electronics Strengths

The strengths of Delta Electronics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Delta Electronics :

1. Strong employee base of about 68,000 employees
2. Strong global presence – in Australia, Europe, America and Asia
3. Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently

4. World leader in power supply and energy components field

5. It is one of the largest producer of switching power supplies and DC brushless fans

Delta Electronics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Delta Electronics SWOT Analysis:

1. Manufacturing capabilities concentrated only in Taiwan
2. Financial position affected by heavy investment in R&D

Delta Electronics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Delta Electronics SWOT Analysis:

1. Growing global focus on information systems and ICT will be a boost for the company’s business
2. Recent internal changes to help boost the company’s transition to help adapt to global changes
3. Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader

Delta Electronics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Delta Electronics are as mentioned:

1. In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
2. Need to comply with stringent environmental laws and regulations
3. Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries

Delta Electronics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Delta Electronics:

1. Cincon Electronics Co., Ltd.

2. E-Chin Technology Co., Ltd.

3. Minmax Technology Co., Ltd.

Hence this concludes the Delta Electronics SWOT analysis.

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About Delta Electronics

Delta Electronics Overview
Parent Company	Delta Electronics
Category	Electronics
Sector	IT & Technology
Tagline/ Slogan	Care for the Environment, Energy-saving and Our Green Earth
USP	Leading player in the segments that it is present in
Delta Electronics STP
Segmentation	Power management solutions
Target Group	Power sector, SMEs, Corporates, Governments
Positioning	Sustainable manager of energy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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