Delta Electronics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Delta Electronics analyses the brand by its strengths, weaknesses, opportunities & threats. In Delta Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Electronics to benchmark its business & performance as compared to the competitors. Delta Electronics is one of the leading brands in the IT & Technology sector.

The table below lists the Delta Electronics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delta Electronics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Delta Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Delta Electronics Brand Analysis
Parent Company

Delta Electronics




IT & Technology

Tagline/ Slogan

Care for the Environment, Energy-saving and Our Green Earth


Leading player in the segments that it is present in

Delta Electronics STP

Power management solutions

Target Group

Power sector, SMEs, Corporates, Governments


Sustainable manager of energy

SWOT Analysis of Delta Electronics
Delta Electronics Strengths

Below are the Strengths in the SWOT Analysis of Delta Electronics:

1. Strong employee base of about 68,000 employees
2. Strong global presence – in Australia, Europe, America and Asia
3. Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently

4. World leader in power supply and energy components field

5. It is one of the largest producer of switching power supplies and DC brushless fans

Delta Electronics Weaknesses

Here are the weaknesses in the Delta Electronics SWOT Analysis:

1. Manufacturing capabilities concentrated only in Taiwan
2. Financial position affected by heavy investment in R&D

Delta Electronics Opportunities

Following are the Opportunities in Delta Electronics SWOT Analysis:

1. Growing global focus on information systems and ICT will be a boost for the company’s business
2. Recent internal changes to help boost the company’s transition to help adapt to global changes
3. Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader

Delta Electronics Threats

The threats in the SWOT Analysis of Delta Electronics are as mentioned:

1. In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
2. Need to comply with stringent environmental laws and regulations
3. Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries

Delta Electronics Competition
Delta Electronics Competitors

Below are the top 3 competitors of Delta Electronics:

1. Cincon Electronics Co., Ltd.

2. E-Chin Technology Co., Ltd.

3. Minmax Technology Co., Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delta Electronics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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