Delta Electronics SWOT Analysis
Delta Electronics is one of the leading brands in the IT & Technology sector. Delta Electronics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Delta Electronics:
Quick Glance:
Delta Electronics Strengths
- Strong employee base of about 68,000 employees
- Strong global presence – in Australia, Europe, America and Asia
- Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently
- World leader in power supply and energy components field
- It is one of the largest producer of switching power supplies and DC brushless fans
Above are the strengths in the SWOT Analysis of Delta Electronics. The strengths of Delta Electronics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Delta Electronics Weaknesses
- Manufacturing capabilities concentrated only in Taiwan
- Financial position affected by heavy investment in R&D
These were the weaknesses in the Delta Electronics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Delta Electronics Opportunities
- Growing global focus on information systems and ICT will be a boost for the company’s business
- Recent internal changes to help boost the company’s transition to help adapt to global changes
- Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader
Above we covered the opportunities in Delta Electronics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Delta Electronics Threats
- In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
- Need to comply with stringent environmental laws and regulations
- Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries
The threats in the SWOT Analysis of Delta Electronics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Delta Electronics SWOT analysis.
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About Delta Electronics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Delta Electronics Overview | |
|---|---|
| Parent Company |
Delta Electronics |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
Care for the Environment, Energy-saving and Our Green Earth |
| USP |
Leading player in the segments that it is present in |
| Delta Electronics STP | |
| Segmentation |
Power management solutions |
| Target Group |
Power sector, SMEs, Corporates, Governments |
| Positioning |
Sustainable manager of energy |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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