Applied Materials SWOT Analysis

Published in IT & Technology category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Applied Materials covering strengths, weaknesses, opportunities and threats.

Applied Materials Strengths

  1. Strong focus on Research and development capabilities
  2. Wide geographic mix
  3. Diversified Product folio
  4. Company has employee base of 15,410 people

Above are the strengths in the SWOT Analysis of Applied Materials. The strengths of Applied Materials looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Applied Materials Weaknesses

  1. Low profit margin
  2. Weak revenue growth of industrial segment

These were the weaknesses in the Applied Materials SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Applied Materials Opportunities

  1. Strong presence in Asian market
  2. Strategic Acquisitions

Above we covered the opportunities in Applied Materials SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Applied Materials Threats

  1. Fluctuating Semi-conductor market
  2. Exchange rate fluctuations
  3. Economic slowdown

The threats in the SWOT Analysis of Applied Materials are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Applied Materials SWOT analysis.

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About Applied Materials

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Applied Materials Overview
Parent Company

Applied Materials, Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Think it, Apply it

USP

One of the best company in providing Nano manufacturing solutions

Applied Materials STP
Segmentation

Enterprises requiring semiconductors, TFT LCD, Display etc.

Target Market

Large enterprises

Positioning

Global leader in providing innovative equipment.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Applied Materials. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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