Ingram Micro SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Ingram Micro SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ingram Micro, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ingram Micro to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ingram Micro is one of the leading brands in the IT & Technology sector.

The article below lists the Ingram Micro SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ingram Micro SWOT Analysis:

SWOT Analysis of Ingram Micro

For Ingram Micro, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ingram Micro Strengths

The strengths of Ingram Micro looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ingram Micro :

1. Strong employee base of more than 20,000 employees
2. Improving financial position - recorded revenues have shown a consistent growth
3. Improving profitability - The net profit increasing on a yearly basis showing improved operations
4. Broad portfolio of product offerings

5. Over 185,000 customers are reached with the help of over 1400 suppliers

Ingram Micro Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ingram Micro SWOT Analysis:

1. Overdependence on third party service companies - almost entirely depends on third-party shipping and freight forwarding companies for

the delivery of its products
2. Ingram has various claims, lawsuits and pending actions against the company

Ingram Micro Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ingram Micro SWOT Analysis:

1. Growth and expansion through strategic expansions - Over the past years the company has completed many strategic acquisitions
2. Growth through new distribution channel agreements and contracts with the likes of SAP, HP, IBM, Honeywell Scanning and Mobility
3. Growing software and services industry which is expected to grow globally

Ingram Micro Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ingram Micro are as mentioned:

1. Intense competition - The company competes for product, price, service or solution offered. It also competes with companies specialized in local markets, such as Synnex Technology

International (Asia-Pacific), Digital China (China), Redington (Asia-Pacific), Express Data (Australia and New Zealand), Intcomex (Latin America), Esprinet (Italy and Spain), ALSO-Actebis Holding AG (Europe) and Metra Group (Asia- Pacific)
2. Rapid technological changes may be a threat as the company does not have strong R&D capabilities

Ingram Micro Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Ingram Micro:

1. Arrow Electronics, Inc.

2. Avnet, Inc.

3. Tech Data Corporation

4. ScanSource, Inc

5. ADI

Hence this concludes the Ingram Micro SWOT analysis.

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About Ingram Micro

Ingram Micro Overview
Parent Company

Ingram Micro Inc


Consumer electronics


IT & Technology

Tagline/ Slogan

Partner Smart


A very strong industry player serving over 185000 customers

Ingram Micro STP

Electronics, telecom and information technology equipment

Target Group

Business enterprises and individuals


American company whch provides electronics and IT equipment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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