Ingram Micro SWOT Analysis, USP & Competitors

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SWOT Analysis of Ingram Micro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ingram Micro

Parent Company

Ingram Micro Inc


Consumer electronics


IT and Technology

Tagline/ Slogan

Partner Smart


A very strong industry player serving over 185000 customers



Electronics, telecom and information technology equipment

Target Group

Business enterprises and individuals


American company whch provides electronics and IT equipment

SWOT Analysis


1. Strong employee base of more than 20,000 employees
2. Improving financial position - recorded revenues have shown a consistent growth
3. Improving profitability - The net profit increasing on a yearly basis showing improved operations
4. Broad portfolio of product offerings

5. Over 185,000 customers are reached with the help of over 1400 suppliers


1. Overdependence on third party service companies - almost entirely depends on third-party shipping and freight forwarding companies for

the delivery of its products
2. Ingram has various claims, lawsuits and pending actions against the company


1. Growth and expansion through strategic expansions - Over the past years the company has completed many strategic acquisitions
2. Growth through new distribution channel agreements and contracts with the likes of SAP, HP, IBM, Honeywell Scanning and Mobility
3. Growing software and services industry which is expected to grow globally


1. Intense competition - The company competes for product, price, service or solution offered. It also competes with companies specialized in local markets, such as Synnex Technology

International (Asia-Pacific), Digital China (China), Redington (Asia-Pacific), Express Data (Australia and New Zealand), Intcomex (Latin America), Esprinet (Italy and Spain), ALSO-Actebis Holding AG (Europe) and Metra Group (Asia- Pacific)
2. Rapid technological changes may be a threat as the company does not have strong R&D capabilities



1. Arrow Electronics, Inc.

2. Avnet, Inc.

3. Tech Data Corporation

4. ScanSource, Inc

5. ADI

The table above concludes the Ingram Micro SWOT analysis along with its marketing and brand parameters.


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