Ingram Micro SWOT Analysis
Ingram Micro is one of the leading brands in the IT & Technology sector. Ingram Micro SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ingram Micro:
Quick Glance:
Ingram Micro Strengths
- Strong employee base of more than 20,000 employees
- Improving financial position - recorded revenues have shown a consistent growth
- Improving profitability - The net profit increasing on a yearly basis showing improved operations
- Broad portfolio of product offerings
- Over 185,000 customers are reached with the help of over 1400 suppliers
Above are the strengths in the SWOT Analysis of Ingram Micro. The strengths of Ingram Micro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ingram Micro Weaknesses
- Overdependence on third party service companies - almost entirely depends on third-party shipping and freight forwarding companies for
- the delivery of its products
- Ingram has various claims, lawsuits and pending actions against the company
These were the weaknesses in the Ingram Micro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ingram Micro Opportunities
- Growth and expansion through strategic expansions - Over the past years the company has completed many strategic acquisitions
- Growth through new distribution channel agreements and contracts with the likes of SAP, HP, IBM, Honeywell Scanning and Mobility
- Growing software and services industry which is expected to grow globally
Above we covered the opportunities in Ingram Micro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ingram Micro Threats
- Intense competition - The company competes for product, price, service or solution offered. It also competes with companies specialized in local markets, such as Synnex Technology
- International (Asia-Pacific), Digital China (China), Redington (Asia-Pacific), Express Data (Australia and New Zealand), Intcomex (Latin America), Esprinet (Italy and Spain), ALSO-Actebis Holding AG (Europe) and Metra Group (Asia- Pacific)
- Rapid technological changes may be a threat as the company does not have strong R&D capabilities
The threats in the SWOT Analysis of Ingram Micro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ingram Micro SWOT analysis.
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About Ingram Micro
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ingram Micro Overview | |
|---|---|
| Parent Company |
Ingram Micro Inc |
| Category |
Consumer electronics |
| Sector | |
| Tagline/ Slogan |
Partner Smart |
| USP |
A very strong industry player serving over 185000 customers |
| Ingram Micro STP | |
| Segmentation |
Electronics, telecom and information technology equipment |
| Target Group |
Business enterprises and individuals |
| Positioning |
American company whch provides electronics and IT equipment |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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