Tech Data SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Tech Data SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tech Data, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tech Data to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tech Data is one of the leading brands in the IT & Technology sector.

The article below lists the Tech Data SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tech Data SWOT Analysis:

SWOT Analysis of Tech Data

For Tech Data, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tech Data Strengths

The strengths of Tech Data looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tech Data :

1. Diverse product portfolio – more than 150000 products to value-added resellers
2. Strong employee base of about 8,000+ employees
3. Strong global presence across the Americas, Europe, and Asia
4. Large number of M&As has led to inorganic growth in areas where it needed expertise

5. It is one of the largest wholesaler technology and electronics products distributors in US

Tech Data Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tech Data SWOT Analysis:

1. Strong dependence on some suppliers
2. Several lawsuits have spoilt the image of the company in the past
3. Large number of product recalls in the recent past have made their reliability fall

Tech Data Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tech Data SWOT Analysis:

1. Positive outlook for cloud computing services – the industry is expected to grow in leaps and bounce
2. StreamOne – online solutions store launched is helping it penetrate newer markets
3. Several distribution agreements with the likes of IBM to help expand and strengthen channels

Tech Data Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tech Data are as mentioned:

1. Very high competition in the European market
2. Labour unrests very common in countries of Latin America and Europe
3. Delivery failures due to labour unrests are becoming a serious problem and could dampen trust in the company’s reliability in the future

Tech Data Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Tech Data:

1. Arrow Electronics, Inc.

2. Avnet, Inc.

3. Ingram Micro Inc.

4. Synnex Technology International Corp

5. Westcon Group, Inc.

6. ALSO/Actebis

Hence this concludes the Tech Data SWOT analysis.

Continue reading more about the brand/company.

About Tech Data

Tech Data Overview
Parent Company

Tech Data Corporation




IT & Technology

Tagline/ Slogan

The Difference in Distribution


Customising distribution facilities

Tech Data STP

IT products, logistics management, VAS

Target Group

IT firms, manufacturing sector corporates


Support systems that enhance profitability of the business they help

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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