Tech Data SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tech Data analyses the brand by its strengths, weaknesses, opportunities & threats. In Tech Data SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tech Data to benchmark its business & performance as compared to the competitors. Tech Data is one of the leading brands in the IT & Technology sector.

The table below lists the Tech Data SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tech Data competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tech Data SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tech Data Brand Analysis
Parent Company

Tech Data Corporation




IT & Technology

Tagline/ Slogan

The Difference in Distribution


Customising distribution facilities

Tech Data STP

IT products, logistics management, VAS

Target Group

IT firms, manufacturing sector corporates


Support systems that enhance profitability of the business they help

SWOT Analysis of Tech Data
Tech Data Strengths

Below are the Strengths in the SWOT Analysis of Tech Data:

1. Diverse product portfolio – more than 150000 products to value-added resellers
2. Strong employee base of about 8,000+ employees
3. Strong global presence across the Americas, Europe, and Asia
4. Large number of M&As has led to inorganic growth in areas where it needed expertise

5. It is one of the largest wholesaler technology and electronics products distributors in US

Tech Data Weaknesses

Here are the weaknesses in the Tech Data SWOT Analysis:

1. Strong dependence on some suppliers
2. Several lawsuits have spoilt the image of the company in the past
3. Large number of product recalls in the recent past have made their reliability fall

Tech Data Opportunities

Following are the Opportunities in Tech Data SWOT Analysis:

1. Positive outlook for cloud computing services – the industry is expected to grow in leaps and bounce
2. StreamOne – online solutions store launched is helping it penetrate newer markets
3. Several distribution agreements with the likes of IBM to help expand and strengthen channels

Tech Data Threats

The threats in the SWOT Analysis of Tech Data are as mentioned:

1. Very high competition in the European market
2. Labour unrests very common in countries of Latin America and Europe
3. Delivery failures due to labour unrests are becoming a serious problem and could dampen trust in the company’s reliability in the future

Tech Data Competition
Tech Data Competitors

Below are the top 6 competitors of Tech Data:

1. Arrow Electronics, Inc.

2. Avnet, Inc.

3. Ingram Micro Inc.

4. Synnex Technology International Corp

5. Westcon Group, Inc.

6. ALSO/Actebis

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tech Data. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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