Tech Data SWOT Analysis, USP & Competitors

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SWOT Analysis of Tech Data with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tech Data

Parent Company

Tech Data Corporation




IT and Technology

Tagline/ Slogan

The Difference in Distribution


Customising distribution facilities



IT products, logistics management, VAS

Target Group

IT firms, manufacturing sector corporates


Support systems that enhance profitability of the business they help

SWOT Analysis


1. Diverse product portfolio – more than 150000 products to value-added resellers
2. Strong employee base of about 8,000+ employees
3. Strong global presence across the Americas, Europe, and Asia
4. Large number of M&As has led to inorganic growth in areas where it needed expertise

5. It is one of the largest wholesaler technology and electronics products distributors in US


1. Strong dependence on some suppliers
2. Several lawsuits have spoilt the image of the company in the past
3. Large number of product recalls in the recent past have made their reliability fall


1. Positive outlook for cloud computing services – the industry is expected to grow in leaps and bounce
2. StreamOne – online solutions store launched is helping it penetrate newer markets
3. Several distribution agreements with the likes of IBM to help expand and strengthen channels


1. Very high competition in the European market
2. Labour unrests very common in countries of Latin America and Europe
3. Delivery failures due to labour unrests are becoming a serious problem and could dampen trust in the company’s reliability in the future



1. Arrow Electronics, Inc.

2. Avnet, Inc.

3. Ingram Micro Inc.

4. Synnex Technology International Corp

5. Westcon Group, Inc.

6. ALSO/Actebis

The table above concludes the Tech Data SWOT analysis along with its marketing and brand parameters.


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