Tech Data SWOT Analysis
Tech Data is one of the leading brands in the IT & Technology sector. Tech Data SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tech Data:
Quick Glance:
Tech Data Strengths
- Diverse product portfolio – more than 150000 products to value-added resellers
- Strong employee base of about 8,000+ employees
- Strong global presence across the Americas, Europe, and Asia
- Large number of M&As has led to inorganic growth in areas where it needed expertise
- It is one of the largest wholesaler technology and electronics products distributors in US
Above are the strengths in the SWOT Analysis of Tech Data. The strengths of Tech Data looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tech Data Weaknesses
- Strong dependence on some suppliers
- Several lawsuits have spoilt the image of the company in the past
- Large number of product recalls in the recent past have made their reliability fall
These were the weaknesses in the Tech Data SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tech Data Opportunities
- Positive outlook for cloud computing services – the industry is expected to grow in leaps and bounce
- StreamOne – online solutions store launched is helping it penetrate newer markets
- Several distribution agreements with the likes of IBM to help expand and strengthen channels
Above we covered the opportunities in Tech Data SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tech Data Threats
- Very high competition in the European market
- Labour unrests very common in countries of Latin America and Europe
- Delivery failures due to labour unrests are becoming a serious problem and could dampen trust in the company’s reliability in the future
The threats in the SWOT Analysis of Tech Data are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tech Data SWOT analysis.
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About Tech Data
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tech Data Overview | |
|---|---|
| Parent Company |
Tech Data Corporation |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
The Difference in Distribution |
| USP |
Customising distribution facilities |
| Tech Data STP | |
| Segmentation |
IT products, logistics management, VAS |
| Target Group |
IT firms, manufacturing sector corporates |
| Positioning |
Support systems that enhance profitability of the business they help |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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