EMI Group SWOT Analysis, Competitors & USP

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SWOT Analysis of EMI Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

EMI Group – Owned by Sony


Music Publishing and Recorded Music


IT & Technology

Tagline/ Slogan

Where Songs Live


Has over 100 recording labels featuring some of the greatest rock and pop artists



Music CDs and recordings

Target Group

Youth and college going population that are highly influenced by music


Associated with some of the best artists and compositions in the industry.

EMI Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EMI Group :

1. Strong global presence with a market in over 50 countries
2. World’s largest independent music company with a good market share
3. Its financial performance has shown a strong growth in the past few years
4. It has a world class artist roster that has been helping it increase its sales on a regular basis


1. It has a very weak presence in the US market where there is a potential to grow
2. It has been slowly losing market share to other major global players even in the UK
3. It has shown very reduced performance in the past few years


1. Expansion into different countries would help them maintain their market share
2. Exploit the digital market space by selling songs online
3. Joint ventures have helped EMI in the past and the company should explore such opportunities to enter new markets

4. The company can organize special searches to hunt for potential talent that it can collaborate with


1. Limited growth of music industry with the onslaught of piracy in digital content
2. High competition in the industry
3. Poaching of good artists by the bigger players in the market

4. Peer sharing sites like Napster which allow for easy download of songs without the company getting any revenue from the sale

EMI Group Competition


Below are the 3 main EMI Group competitors :

1. BMG Music records
2. Warner Brother’s music

3. Universal Music

The brandguide table above concludes the EMI Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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