Published in IT & Technology category by MBA Skool Team
EMI Group is one of the leading brands in the IT & Technology sector. EMI Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of EMI Group:
Strong global presence with a market in over 50 countries
World’s largest independent music company with a good market share
Its financial performance has shown a strong growth in the past few years
It has a world class artist roster that has been helping it increase its sales on a regular basis
Above are the strengths in the SWOT Analysis of EMI Group. The strengths of EMI Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EMI Group Weaknesses
It has a very weak presence in the US market where there is a potential to grow
It has been slowly losing market share to other major global players even in the UK
It has shown very reduced performance in the past few years
These were the weaknesses in the EMI Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EMI Group Opportunities
Expansion into different countries would help them maintain their market share
Exploit the digital market space by selling songs online
Joint ventures have helped EMI in the past and the company should explore such opportunities to enter new markets
The company can organize special searches to hunt for potential talent that it can collaborate with
Above we covered the opportunities in EMI Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
EMI Group Threats
Limited growth of music industry with the onslaught of piracy in digital content
High competition in the industry
Poaching of good artists by the bigger players in the market
Peer sharing sites like Napster which allow for easy download of songs without the company getting any revenue from the sale
The threats in the SWOT Analysis of EMI Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the EMI Group SWOT analysis.
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About EMI Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Has over 100 recording labels featuring some of the greatest rock and pop artists
EMI Group STP
Music CDs and recordings
Youth and college going population that are highly influenced by music
Associated with some of the best artists and compositions in the industry.
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