SWOT analysis of EMI Group analyses the brand by its strengths, weaknesses, opportunities & threats. In EMI Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like EMI Group to benchmark its business & performance as compared to the competitors. EMI Group is one of the leading brands in the IT & Technology sector.
The table below lists the EMI Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top EMI Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
EMI Group Brand Analysis | |
---|---|
Parent Company |
EMI Group – Owned by Sony |
Category |
Music Publishing and Recorded Music |
Sector | |
Tagline/ Slogan |
Where Songs Live |
USP |
Has over 100 recording labels featuring some of the greatest rock and pop artists |
EMI Group STP | |
Segment |
Music CDs and recordings |
Target Group |
Youth and college going population that are highly influenced by music |
Positioning |
Associated with some of the best artists and compositions in the industry. |
SWOT Analysis of EMI Group | |
EMI Group Strengths |
Below are the Strengths in the SWOT Analysis of EMI Group: 1. Strong global presence with a market in over 50 countries |
EMI Group Weaknesses |
Here are the weaknesses in the EMI Group SWOT Analysis: 1. It has a very weak presence in the US market where there is a potential to grow |
EMI Group Opportunities |
Following are the Opportunities in EMI Group SWOT Analysis: 1. Expansion into different countries would help them maintain their market share 4. The company can organize special searches to hunt for potential talent that it can collaborate with |
EMI Group Threats |
The threats in the SWOT Analysis of EMI Group are as mentioned: 1. Limited growth of music industry with the onslaught of piracy in digital content 4. Peer sharing sites like Napster which allow for easy download of songs without the company getting any revenue from the sale |
EMI Group Competition | |
EMI Group Competitors |
Below are the top 3 competitors of EMI Group: 1. BMG Music records 3. Universal Music |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to EMI Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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