Published in Lifestyle and Retail category by MBA Skool Team
Halfords is one of the leading brands in the lifestyle and retail sector. Halfords SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Halfords:
Customer-centric policies with over 12000+ employees
One of UK’s biggest retailer of cycling and motor parts
Large variety of renowned brands
Adapatability to reposition itself with changing business needs
High quality product offerings
Online sales services
hour free customer delivery system
Price discount offerings
Free car checks in stores
Above are the strengths in the SWOT Analysis of Halfords. The strengths of Halfords looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stiff competition from company owned service centers means low business at times
Failure in expansion outside UK and Ireland
Distribution system limited to mainland UK
These were the weaknesses in the Halfords SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Further improving post-sale customer service system
Creating an efficient distribution system
Increasing the reachability of online delivery outside UK, and Ireland
Expanding in developing countries where people focus on car repair and maintenance over repurchase
Above we covered the opportunities in Halfords SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Drastic decline in customer demand for bicycles
Decline in customer income levels and disposable income owing to financial crisis
Competitors providing equitable quality proposition at lower prices
The threats in the SWOT Analysis of Halfords are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Halfords SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
one-stop shop for exclusive brands in bikes, high quality car parts and accessories
Buyers of car parts, bikes and accessories
Bikes, car parts & accessories shoppers (online/offline) in mainland UK
Halfords in UK’s leading exclusive cycling and motoring retailer
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