Halfords SWOT Analysis
Halfords is one of the leading brands in the lifestyle and retail sector. Halfords SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Halfords:
Quick Glance:
Halfords Strengths
- Customer-centric policies with over 12000+ employees
- One of UK’s biggest retailer of cycling and motor parts
- Large variety of renowned brands
- Adapatability to reposition itself with changing business needs
- High quality product offerings
- Online sales services
- hour free customer delivery system
- Price discount offerings
- Free car checks in stores
Above are the strengths in the SWOT Analysis of Halfords. The strengths of Halfords looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Halfords Weaknesses
- Stiff competition from company owned service centers means low business at times
- Failure in expansion outside UK and Ireland
- Distribution system limited to mainland UK
These were the weaknesses in the Halfords SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Halfords Opportunities
- Further improving post-sale customer service system
- Creating an efficient distribution system
- Increasing the reachability of online delivery outside UK, and Ireland
- Expanding in developing countries where people focus on car repair and maintenance over repurchase
Above we covered the opportunities in Halfords SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Halfords Threats
- Drastic decline in customer demand for bicycles
- Decline in customer income levels and disposable income owing to financial crisis
- Competitors providing equitable quality proposition at lower prices
The threats in the SWOT Analysis of Halfords are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Halfords SWOT analysis.
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About Halfords
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Halfords Overview | |
|---|---|
| Parent Company |
NA, founded by F W Rushbrooke |
| Category |
Car parts, camping, touring and bicycles |
| Sector | |
| Tagline/ Slogan |
We go the extra mile |
| USP |
one-stop shop for exclusive brands in bikes, high quality car parts and accessories |
| Halfords STP | |
| Segmentation |
Buyers of car parts, bikes and accessories |
| Target Market |
Bikes, car parts & accessories shoppers (online/offline) in mainland UK |
| Positioning |
Halfords in UK’s leading exclusive cycling and motoring retailer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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