Halfords SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4135

SWOT Analysis of Halfords with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

NA, founded by F W Rushbrooke


Car parts, camping, touring and bicycles



Tagline/ Slogan

We go the extra mile


one-stop shop for exclusive brands in bikes, high quality car parts and accessories



Buyers of car parts, bikes and accessories

Target Group

Bikes, car parts & accessories shoppers (online/offline) in mainland UK


Halfords in UK’s leading exclusive cycling and motoring retailer

SWOT Analysis


1. Customer-centric policies with over 12000+ employees
2. One of UK’s biggest retailer of cycling and motor parts
3. Large variety of renowned brands
4.Adapatability to reposition itself with changing business needs

5. High quality product offerings

6. Online sales services

7. 24 hour free customer delivery system

8. Price discount offerings

9. Free car checks in stores


1. Stiff competition from company owned service centers means low business at times

2. Failure in expansion outside UK and Ireland

3. Distribution system limited to mainland UK


1. Further improving post-sale customer service system

2. Creating an efficient distribution system

3. Increasing the reachability of online delivery outside UK, and Ireland

4. Expanding in developing countries where people focus on car repair and maintenance over repurchase


1. Drastic decline in customer demand for bicycles
2. Decline in customer income levels and disposable income owing to financial crisis

3. Competitors providing equitable quality proposition at lower prices



1. Autobytel
2. The Ultimate Finish

3. Parker’s

4. Get geared

5. Extreme Auto Accessories

6. Car Source

The table above concludes the Halfords SWOT analysis along with its marketing and brand parameters.


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