Halfords SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Halfords analyses the brand by its strengths, weaknesses, opportunities & threats. In Halfords SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Halfords to benchmark its business & performance as compared to the competitors. Halfords is one of the leading brands in the lifestyle and retail sector.

The article below lists the Halfords SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Halfords SWOT Analysis:

SWOT Analysis of Halfords

For Halfords, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Halfords Strengths

The strengths of Halfords looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Halfords :

1. Customer-centric policies with over 12000+ employees
2. One of UK’s biggest retailer of cycling and motor parts
3. Large variety of renowned brands
4.Adapatability to reposition itself with changing business needs

5. High quality product offerings

6. Online sales services

7. 24 hour free customer delivery system

8. Price discount offerings

9. Free car checks in stores

Halfords Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Halfords SWOT Analysis:

1. Stiff competition from company owned service centers means low business at times

2. Failure in expansion outside UK and Ireland

3. Distribution system limited to mainland UK


Halfords Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Halfords SWOT Analysis:

1. Further improving post-sale customer service system

2. Creating an efficient distribution system

3. Increasing the reachability of online delivery outside UK, and Ireland

4. Expanding in developing countries where people focus on car repair and maintenance over repurchase

Halfords Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Halfords are as mentioned:

1. Drastic decline in customer demand for bicycles
2. Decline in customer income levels and disposable income owing to financial crisis

3. Competitors providing equitable quality proposition at lower prices


Halfords Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Halfords:

1. Autobytel
2. The Ultimate Finish

3. Parker’s

4. Get geared

5. Extreme Auto Accessories

6. Car Source

Hence this concludes the Halfords SWOT analysis.

Continue reading more about the brand/company.

About Halfords

Halfords Overview
Parent Company

NA, founded by F W Rushbrooke

Category

Car parts, camping, touring and bicycles

Sector

Lifestyle and Retail

Tagline/ Slogan

We go the extra mile

USP

one-stop shop for exclusive brands in bikes, high quality car parts and accessories

Halfords STP
Segmentation

Buyers of car parts, bikes and accessories

Target Market

Bikes, car parts & accessories shoppers (online/offline) in mainland UK

Positioning

Halfords in UK’s leading exclusive cycling and motoring retailer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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