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Christensen’s Clothing SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: July 19, 2023Read time:

Here is a detailed SWOT analysis of Christensen’s Clothing covering strengths, weaknesses, opportunities and threats.

Christensen’s Clothing Strengths

  1. Rich Heritage of the brand
  2. Good clothes selection in the junior and womens section
  3. Good bargains are given which attract a lot of customers, especially on the shoes section
  4. Product lines which are highly popular
  5. Strong Brand name due to its long history
  6. Loyal Customer base
  7. Company focus on excellent customer service

Above are the strengths in the SWOT Analysis of Christensen’s Clothing. The strengths of Christensen’s Clothing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Christensen’s Clothing Weaknesses

  1. Cannot enjoy economy of scale in sourcing items because of smaller size
  2. Justifying the price premium for the lesser known brands
  3. Stores are closed on Sundays which are shopping days for many families

These were the weaknesses in the Christensen’s Clothing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Christensen’s Clothing Opportunities

  1. Leverage the brand name and open more stores in new localities
  2. Expansion into other major cities
  3. Create new in house brands
  4. Create partnerships with other clothing brands to provide exclusive brands
  5. Expand by providing newer services and product lines
  6. Expand online by allowing customers to order clothes online

Above we covered the opportunities in Christensen’s Clothing SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Christensen’s Clothing Threats

  1. Competition from below from low cost clothing providers
  2. Competition in the premium segment by Macy’s which is a better known brand store
  3. Pressure to provide cheaper prices in the competitive environment
  4. Image of store being perceived as being too old fashioned by the younger generation
  5. More flexible competitors able to supply the latest trends quicker to the market
  6. Fast changing customer trends in the clothing segment

The threats in the SWOT Analysis of Christensen’s Clothing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Christensen’s Clothing SWOT analysis.

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About Christensen’s Clothing

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Christensen’s Clothing Overview
Parent Company

Family Owned Company.


Clothing Store Chain


Lifestyle and Retail

Tagline/ Slogan

Clothing and shoes for the entire family


Quality Clothing

Christensen’s Clothing STP

Quality Clothing segment

Target Market

Middle Class and Upper Middle class


Good Clothing and Shoes

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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