Harvey’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1181
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SWOT Analysis of Harvey’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harvey’s

Parent Company

Bi-Lo Holdings

Category

Retail Store

Sector

Supermarkets

Tagline/ Slogan

Trading since 1924

USP

Weekly special and reward points

STP

Segment

Retail stores and supermarkets

Target Group

Individuals and residents

Positioning

Provider of local produce

SWOT Analysis

Strengths

1.Fifth-largest conventional supermarket in the United States

2. Harvey’s employs more than 3,000 associates who serve customers in 50+ grocery stores and 24 in-store pharmacies throughout the three southeastern states of Florida, Georgia and South Carolina

3. Provides the best possible quality and value to customers

4.Community services like fight against childhood hunger

5. Weekly special and reward points are attractive for customers

6.Hometown educational rewards for students

Weaknesses

1.Brand is limited to a few locations means limited market share

2.There are not much options for in-store services

Opportunities

1.Growth and expansion plans for other markets and neighboring states

2.Opportunities for private labeled brands

Threats

1.Threats from the big players of the market

2. Loss of inventory is a concern

3. Increasing cost of operations is a concern

Competition

Competitors

1.Wal-Mart

2.K-Mart stores


The table above concludes the Harvey’s SWOT analysis along with its marketing and brand parameters.

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