Harvey’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Harvey’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Harvey’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harvey’s to benchmark its business & performance as compared to the competitors. Harvey’s is one of the leading brands in the lifestyle and retail sector.

The table below lists the Harvey’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harvey’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Harvey’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harvey’s Brand Analysis
Parent Company

Bi-Lo Holdings

Category

Retail Store

Sector

Lifestyle and Retail

Tagline/ Slogan

Trading since 1924

USP

Weekly special and reward points

Harvey’s STP
Segment

Retail stores and supermarkets

Target Group

Individuals and residents

Positioning

Provider of local produce

SWOT Analysis of Harvey’s
Harvey’s Strengths

Below are the Strengths in the SWOT Analysis of Harvey’s:

1.Fifth-largest conventional supermarket in the United States

2. Harvey’s employs more than 3,000 associates who serve customers in 50+ grocery stores and 24 in-store pharmacies throughout the three southeastern states of Florida, Georgia and South Carolina

3. Provides the best possible quality and value to customers

4.Community services like fight against childhood hunger

5. Weekly special and reward points are attractive for customers

6.Hometown educational rewards for students

Harvey’s Weaknesses

Here are the weaknesses in the Harvey’s SWOT Analysis:

1.Brand is limited to a few locations means limited market share

2.There are not much options for in-store services

Harvey’s Opportunities

Following are the Opportunities in Harvey’s SWOT Analysis:

1.Growth and expansion plans for other markets and neighboring states

2.Opportunities for private labeled brands

Harvey’s Threats

The threats in the SWOT Analysis of Harvey’s are as mentioned:

1.Threats from the big players of the market

2. Loss of inventory is a concern

3. Increasing cost of operations is a concern

Harvey’s Competition
Harvey’s Competitors

Below are the top 2 competitors of Harvey’s:

1.Wal-Mart

2.K-Mart stores


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harvey’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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