Harvey’s SWOT Analysis
Harvey’s is one of the leading brands in the lifestyle and retail sector. Harvey’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harvey’s:
Quick Glance:
Harvey’s Strengths
- Fifth-largest conventional supermarket in the United States
- Harvey’s employs more than 3,000 associates who serve customers in 50+ grocery stores and 24 in-store pharmacies throughout the three southeastern states of Florida, Georgia and South Carolina
- Provides the best possible quality and value to customers
- Community services like fight against childhood hunger
- Weekly special and reward points are attractive for customers
- Hometown educational rewards for students
Above are the strengths in the SWOT Analysis of Harvey’s. The strengths of Harvey’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harvey’s Weaknesses
- Brand is limited to a few locations means limited market share
- There are not much options for in-store services
These were the weaknesses in the Harvey’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harvey’s Opportunities
- Growth and expansion plans for other markets and neighboring states
- Opportunities for private labeled brands
Above we covered the opportunities in Harvey’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harvey’s Threats
- Threats from the big players of the market
- Loss of inventory is a concern
- Increasing cost of operations is a concern
The threats in the SWOT Analysis of Harvey’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Harvey’s SWOT analysis.
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About Harvey’s
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harvey’s Overview | |
|---|---|
| Parent Company |
Bi-Lo Holdings |
| Category |
Retail Store |
| Sector | |
| Tagline/ Slogan |
Trading since 1924 |
| USP |
Weekly special and reward points |
| Harvey’s STP | |
| Segmentation |
Retail stores and supermarkets |
| Target Market |
Individuals and residents |
| Positioning |
Provider of local produce |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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