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  3. BHS British Home Stores SWOT Analysis

BHS British Home Stores SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 16, 2023Read time:

Here is a detailed SWOT analysis of BHS British Home Stores covering strengths, weaknesses, opportunities and threats.

BHS British Home Stores Strengths

  1. Has a strong emotional connection with Britons as they connect it to childhood memories of buying school uniforms and kitchen ware with their mother.
  2. Global presence through self- owned stores as well as wide franchisee network; has very strong presence in the Middle East countries.
  3. Has 170+ stores throughout the United Kingdom; mainly located on high street
  4. The company has over 17,000 employees working for thr organisation
  5. The brand has also extended its presence in a few select international destinations

Above are the strengths in the SWOT Analysis of BHS British Home Stores. The strengths of BHS British Home Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BHS British Home Stores Weaknesses

  1. Its Online service is limited as many customers face trouble with less information
  2. Presence of many substitute brands means less revenue share

These were the weaknesses in the BHS British Home Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BHS British Home Stores Opportunities

  1. Integrate online and store sale policy terms and have multichannel approach to tap in all segments of customers
  2. Increase its global presence by partnering in emerging economies where there is demand for value for money products

Above we covered the opportunities in BHS British Home Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BHS British Home Stores Threats

  1. The company runs on cost competition and hence costs have to be kept very low to make profit. With rising raw material and sourcing costs this is becoming more difficult.
  2. Too many companies now catering to the same segment is decreasing volumes

The threats in the SWOT Analysis of BHS British Home Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BHS British Home Stores SWOT analysis.

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About BHS British Home Stores

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BHS British Home Stores Overview
Parent Company

Arcadia Group




Lifestyle and Retail

Tagline/ Slogan

“Made Easy”, “ Modern Living”


Low cost modern household items

BHS British Home Stores STP

Apparel and household items

Target Market

Middle income families


British high street family favourite.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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