1. SWOT Analysis
  2. Lifestyle and Retail
  3. El Corte Ingles SWOT Analysis

El Corte Ingles SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 28, 2023Read time:

Here is a detailed SWOT analysis of El Corte Ingles covering strengths, weaknesses, opportunities and threats.

El Corte Ingles Strengths

  1. Biggest departmental store in Europe and ranked among the top five worldwide
  2. Owner of associated businesses like hypermarket, supermarket, fashion chain
  3. Large base of consumer group to be targeted by company through different associated businesses
  4. Stores tend to be very large size and offer wide range of products

Above are the strengths in the SWOT Analysis of El Corte Ingles. The strengths of El Corte Ingles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

El Corte Ingles Weaknesses

  1. Despite being a strong player, the brand awareness is limited compared to global leaders
  2. Stiff competition from global players means market share growth is limited

These were the weaknesses in the El Corte Ingles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

El Corte Ingles Opportunities

  1. Online retailing is good option for company to spread globally and locally
  2. Strengthening supply chain and distribution network would help in gaining cost advantage

Above we covered the opportunities in El Corte Ingles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

El Corte Ingles Threats

  1. Global downturn has impact on customer purchasing ability which shrinks gradually
  2. Government regulation and import export policies tend to effect in global market
  3. Setting up manufacturing plant locally or sourcing from outside provides  competitive edge

The threats in the SWOT Analysis of El Corte Ingles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the El Corte Ingles SWOT analysis.

Read Similar SWOT analysis

About El Corte Ingles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

El Corte Ingles Overview
Parent Company

El Corte Ingles Group




Lifestyle and Retail

Tagline/ Slogan



One of the biggest department store group in Europe based in Spain

El Corte Ingles STP

Households seeking departmental stores

Target Market

Middle class and upper middle class


Quality in low price

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to El Corte Ingles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin