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  3. BCBG Maxazria SWOT Analysis

BCBG Maxazria SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 04, 2023Read time:

Here is a detailed SWOT analysis of BCBG Maxazria covering strengths, weaknesses, opportunities and threats.

BCBG Maxazria Strengths

  1. A combination brand of European Fashion and American Spirit
  2. Has and operates around 550 retail stores around the world
  3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it
  4. Good product quality and availability

Above are the strengths in the SWOT Analysis of BCBG Maxazria. The strengths of BCBG Maxazria looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BCBG Maxazria Weaknesses

  1. Has to invest a lot of money in order to maintain its brand presence and brand name
  2. Too many competitors means limited brand loyalty and high brand switching

These were the weaknesses in the BCBG Maxazria SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BCBG Maxazria Opportunities

  1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
  2. Opportunity to expand itself in more than the current product profile
  3. Tie-up with fashion houses through sponsorships

Above we covered the opportunities in BCBG Maxazria SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BCBG Maxazria Threats

  1. Intense competition in the apparel segment
  2. Substitutes easily available

The threats in the SWOT Analysis of BCBG Maxazria are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BCBG Maxazria SWOT analysis.

About BCBG Maxazria

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BCBG Maxazria Overview
Parent Company

BCBG Maxazria


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

BCBG Maxazria


French Fashion

BCBG Maxazria STP

Premium apparel segment

Target Market

Young People who want modern French Fashion


Good Style Good Class

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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