1. SWOT Analysis
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  3. Guess SWOT Analysis

Guess SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 30, 2023Read time:

Here is a detailed SWOT analysis of Guess covering strengths, weaknesses, opportunities and threats.

Guess Strengths

  1. It provides customers with the latest designs and fashion
  2. Very good customer loyalty programs to attract customers
  3. Brand is as per economies of scale
  4. The brand had very good geographic presence and very strong distribution channel
  5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life
  6. Has been recognized world over with many awards

Above are the strengths in the SWOT Analysis of Guess. The strengths of Guess looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Guess Weaknesses

  1. Fake imitations and duplicate products affect brand sales
  2. Controversy happened in nineties which has affected the brand image

These were the weaknesses in the Guess SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Guess Opportunities

  1. New product range can help them to expand their business and diversify their customer base
  2. Rise in popularity in e-retailing or online space
  3. International markets offer Guess jeans new opportunities to expand their business and sales figures

Above we covered the opportunities in Guess SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Guess Threats

  1. Rise in labor cost and manpower cost
  2. Competition from the international market and brands
  3. Competition can lower profits because competitors can take away consumers for superior products

The threats in the SWOT Analysis of Guess are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Guess SWOT analysis.

About Guess

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Guess Overview
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world of Guess


Unique Style& Perfect fitting, and long lasting after wash.

Guess STP

Cosmetics, fashion and perfumes

Target Market

People who are fashion centric. They have products for babies, male and female


Redefining denims and symbol of young, adventurous lifestyle

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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