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Jaeger-LeCoultre SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: May 02, 2023Reading time:

Here is a detailed SWOT analysis of Jaeger-LeCoultre covering strengths, weaknesses, opportunities and threats.

Jaeger-LeCoultre Strengths

  1. The brand is known for its rich heritage in watchmaking with nearly 400 patents registered
  2. Its reverso range of watches that were introduced have been very popular and are customisable
  3. The watch has a strong hold in America and Europe
  4. Since the past few years the brand has seen a good demand in China
  5. The brand has a presence of over 34boutiques and sponsored close to over 700 events for its marketing promotions
  6. Their ‘Real watch’ marketing campaign has been a big success
  7. In line with its image of preserving its rich heritage, the brand has been associated in preserving  endangered world heritage marine sites with UNESCO

Above are the strengths in the SWOT Analysis of Jaeger-LeCoultre. The strengths of Jaeger-LeCoultre looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jaeger-LeCoultre Weaknesses

  1. The competitors of the brand have a higher top-of-the-mind recall
  2. Limited presence in some growing and developing countries

These were the weaknesses in the Jaeger-LeCoultre SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jaeger-LeCoultre Opportunities

  1. Expansion in progress in Asia and middle east can provide opportunity to grow in the non-western markets
  2. The brand canaggressively increase its distributors and boutiques

Above we covered the opportunities in Jaeger-LeCoultre SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jaeger-LeCoultre Threats

  1. Low switching cost in luxury segment requires higher spends in marketing
  2. High recall competitors pose a threat to the brand
  3. Fake and duplicate watches can hurt sales and image

The threats in the SWOT Analysis of Jaeger-LeCoultre are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jaeger-LeCoultre SWOT analysis.

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About Jaeger-LeCoultre

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jaeger-LeCoultre Overview
Parent Company

Richemont group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Have you ever worn a real watch?


Exclusive luxury watches with a rich heritage

Jaeger-LeCoultre STP

High end luxurywatches segment

Target Market

High income men and women


Exclusive luxury watch that is a ‘Real watch’

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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